Nicole C

Lead the marketing team in both the consumer and business markets, and across both acquisition and retention plans and strategies, 2ic to the CMO.

Leading a brand relaunch across all digital channels and campaigns.

Ownership and management of consumer and business marketing budgets, including channel and campaign split across multiple product lines in BTC and BTB markets.

Build campaigns that will reduce churn and increase CLV.

Build out a customer reporting framework with Analytics, working with Salesforce data and Power BI.

Manage the ATL and BTL brand relaunch campaign to market for early 2023, determining GTM strategy across all channels including TV, OOH, SEO, SEM, social, DM.

Team management of 4 people across both consumer and business areas of the business and wider involvement with the rest of the marketing team, sales, general strategy and analytics.

Leading the development of digital channels for the first time across SMB, mid corporate and enterprise industries.

Work with the product development team to develop new bundled packages across business and consumer.

Driving marketing strategy across the wider group using data from analytics teams.

Responsibility for performance marketing across paid media, and driving campaign optimisation and effectiveness.

Manage the development of customer lifecycles and journeys across consumer, and working closely with Salesforce and our data agency to build automated and trigger communications to customer.

Build out a CX and organic SEO and social strategies for the new brand relaunch

Develop partnership strategies to improve paid media channels and source new partnerships to build business growth for the SMB channel.

Work with the Head of Design on bringing a new app to market and sourcing a new analytics platform for the app.

Work with senior management and executives on business strategy at large.

Lead the development of Volt’s marketing plans and growth strategies, working with exco to create an effective and efficient marketing strategy focused on growing audiences for new and existing products.

Manage brand ownership across conception, development, and implementation of marketing plan and strategies, product concepts, and channel programs to drive interest, awareness and sales.

Product development of retail term deposits and loan products for new GTM channels.

Manage the marketing budget, regularly reporting on performance against target, assessing effectiveness of plans and continually refining campaigns and tactics to ensure we achieve return on investment.

Develop search, display, social media and content channels to increase acquisitions across the business.

Implement analytical platforms/systems that will drive a data-driven marketing approach across all channels including app development

Analyse customer insights, consumer trends, market analysis, and marketing best

practices to build successful strategies and grow our market presence.

Conceptualise and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.

Team management responsibilities of 3 people, including career development and mentoring.

Present ideas and final deliverables to internal teams and communicate with exco about marketing programs and strategies.

Design and execute marketing campaigns that achieve agreed targets for new customer growth, revenue, CPA (cost per acquisition), conversion funnels, using ROAS (return on ad spend) as the ultimate goal.

Develop affiliate partnership marketing strategies to increase brand awareness and drive growth

Lead the strategy and optimisation of the Volt app to drive volume and conversion through the developer acquisition funnel.

Drive branding, messaging, and functionality of the app to increase customer experience and therefore increase acquisitions and improve customer retention and later upsell.

Use behavioural data to drive technological and marketing innovation to improve the app.

Work collaboratively with product, finance, and IT business partners across the business on forecasting, planning, performance and general communication.

Providing digital marketing services to small to medium-sized businesses across various industries including:

Marketing strategy

Growth marketing

Website rebuilds and improvements

SEO set-up and maintenance and strategy

Social media advertising and management

CRM & email marketing

Undertaking and managing a project to build a new company website - including the selection of a web design company, managing the website build (design, colour, format, social media) and content selection for the new website within budget.

Responsible for creating a strategic marketing plan/calendar for the business, which includes online and offline campaigns and production of articles within the firm.

Working in cohesion with a digital agency to produce profitable online marketing campaigns across multiple firm practices, (family, property development, wills/estates, pharmaceutical) including Google Ad Words, Remarketing and Facebook campaigns.

Providing ongoing development and management of the Search Engine Optimisation (SEO) plan for the business on a monthly basis.

Responsible for the management and posting on all social media channels on a weekly basis including Facebook, Google Business and LinkedIn.

Management of all acquisition and retention email campaigns, including production and analysis.

Managing the CRM system and all customer communications, including driving upsell across business units.

Management of all printed marketing material/brochures, press releases, and industry events that the firm partake in.

Responsibility for scheduling NBN campaigns across all channels, including forecasting of all expected volumes to go live on a weekly, monthly and yearly basis.

Develop and manage the execution of all NBN migration and acquisition OTM channel campaigns, ensuring activity is delivered on time and on budget.

Responsible for driving change within the OTM channel across the Telstra NBN space.

Management of the program of work for NBN Consumer with the data team, including briefing, scheduling and checking delivery of all marketing campaigns. Work with the data team to improve builds and capabilities within this function to enable more efficient and effective speed to market as well as accuracy.

Ownership of all test and learn initiatives across the NBN Consumer space, and working with other areas of the business to implement these initiatives.

Implementation of control cells across marketing channels, and use of recommendations from these results to improve marketing effectiveness and reduce cost at the same time.

Undertake review of new and existing campaigns based on metrics including sales conversion, cost per sale (CPS), and return on marketing investment (ROMI) and CLV.

Monitor the effectiveness of campaigns to ensure optimum campaign effectiveness.

Establish and maintain effective working relationships with peer groups and key internal stakeholders and senior management.