Summary
Strategic marketing leader with 13+ years of experience in B2B technology sector. Experienced in integrated campaigns, demand generation, and revenue growth. Skilled in team building, campaign frameworks, BDR/SDR team leadership, nurture programs, and data-driven strategies. Strong in cross-functional leadership, budget management, and analytics for clear marketing ROI.
Experience
KöRBER SUPPLY CHAIN SOFTWARE
APAC Marketing Director (2022 - current)
Leading marketing strategy in APAC, achieving 300% YoY pipeline growth, nurturing MQL to SQL, and managing multi-channel integrated campaigns. Responsible for budget, team leadership, and analytics.
ORACLE
ANZ Marketing Director (2021 - 2022)
Led integrated campaigns, database segmentation, and regional field marketing. Developed measurable pipeline growth and sales enablement programs.
TELSTRA
Senior Demand Generation Manager (2019 - 2021)
Led strategic demand generation initiatives, managed Telstra flagship event, and implemented lead scoring and nurture programs. Established KPI framework and presented insights to senior leadership.