Nina P
Marketing Strategist
Experienced B2B Tech (Saas) Marketing Leader Specialising in Growth and Demand Generation
Summary
A strategic marketing leader with 15 years of experience specialising in B2B tech startups' growth, demand generation, and revenue-focused programs. Skilled in team leadership, data-driven decision-making, marketing operations, and budget optimisation. Experienced in developing go-to-market strategies, ABM campaigns, and aligning marketing with sales for pipeline acceleration. Proven track record in leading cross-functional teams and delivering high-impact results.
Experience
Fractional Head of Marketing
Growth Advisor (2025 - current)
Providing fractional marketing leadership for startups and scaleups, focusing on building, optimizing, and scaling demand generation, brand awareness, and revenue growth strategies. Developing go-to-market strategies, data-driven demand generation, coaching marketing teams, and scaling lead generation through multi-channel programs.
Weel
Head of Marketing (2024 - 2024)
Developed and implemented an 18-24 month marketing strategy, increased inbound pipeline by 70% QoQ, improved team engagement by 27%, launched lead nurturing program, introduced SEO strategy, and built Customer Marketing function. Led various marketing initiatives and enhanced brand positioning.
Braze
Director, Field Marketing for Australia & New Zealand (2022 - current)
Built ANZ marketing function, achieved 45% above annual inbound pipeline target, led demand-gen strategy, executed ABM campaigns, managed collaboration with global marketing teams, and optimized campaign performance.
Nearmap
Director, Marketing for Australia & New Zealand (2021 - 2022)
Overachieved pipeline targets, increased team engagement score, built high-performing teams, developed GTM strategies, established Customer Marketing function, spearheaded new market entry, product launches, and brand positioning strategies. Led various marketing and PR initiatives.