Nola T
Digital Marketing Manager
Driving Brand Growth Through Strategic Digital Marketing, High-Impact Campaigns & Creative Content Creation
Summary
There is a kind of magic in telling stories—whether through words, images, or the quiet persuasion of a well-placed advertisement. I am a weaver of narratives, a Digital Marketing Specialist and Graphic Designer who breathes life into brands, guiding them from the shadows into the light where they can be seen, known, and remembered. Through strategic content, campaigns that ripple across the digital landscape, and the careful alchemy of data and creativity, I shape voices that resonate. I have led teams, built worlds from pixels and print, and whispered to algorithms until they listened. My work is the intersection of art and insight, where storytelling is not just a tool but a force—and every brand has a tale waiting to be told.
Experience
Redland City Council
Digital Communications Officer (2025 - current)
- Manage social media as a content creator and moderator for a half-dozen council-related pages.
- Work closely with the CEO and Mayor to film and edit time-sensitive messages to the community.
- Provide resources and personal availability for public communications during natural disasters.
- Event photography and videography.
- Create and release a digital newsletter.
- Provide digital communication templates for communications/events/digital teams.
- Document council meetings.
- Provide analytical reports on social media.
Bayset
Digital Marketing Specialist (2023 - 2025)
- Increased social network reach by sevenfold within the first six weeks of content management.
- Led the successful launch of a new company website, significantly improving SEO performance and user engagement—writing and editing code where needed.
- Managed high-budget Meta and Google Ad campaigns, driving social media engagement and customer conversions.
- Executed EDM and SMS marketing campaigns, enhancing customer interaction and response rates.
- Managed customer data for training events and segmented lists.
- Wrote and designed technical papers for external use.
- Event photographer/videographer.
- Worked with suppliers and internal teams to optimise campaign performance, driving increases in site traffic, engagement, and sales conversions.
- Data analysis and reporting.
Kitten D'Amour
Graphic Design and Online Fulfillment Manager (2023 - 2023)
- Managed a marketing, events, and customer service team, increasing efficiency at the head office.
- Developed content for campaigns and managed a 250,000+ follower social network.
- Directed a marketing, events, and customer service team, improving efficiency and productivity.
- Created and managed content for marketing campaigns, leading to features in top publications like Women’s Weekly.
- Collaborated with shopping centre owners to showcase marketing materials and drive foot traffic during new collection launches.
- Oversaw website maintenance and managed product collections in Shopify, ensuring up-to-date and engaging content.
- Conducted monthly financial reports, analysing trends and providing actionable insights.
MPAQ (Master Plumber's Association Queensland
Marketing and Communications Coordinator (2022 - 2023)
- Successfully completed a six-month contract.
- Created and managed EDM campaigns for events, training, and newsletters, consistently improving reader engagement.
- Co-designed and managed the quarterly magazine, leading to an $11,000 increase in advertising income.
- Maintained and updated the association’s website, ensuring up-to-date content and functionality.
- Developed SMS marketing lists, managed opt-outs, and enhanced data management by mastering Excel.
Various Clients from Local Business Owners
Freelance Digital Content Creator (2020 - 2022)
- Developed and executed strategic social media campaigns for diverse clients, enhancing brand presence and engagement.
- Created and designed logos, animations, and videos, establishing strong and visually appealing brand identities.
- Managed public relations efforts, monitoring brand sentiment and adjusting strategies as needed.
- Collaborated with clients to deliver high-quality content and achieve marketing goals.
AVG Linkscanner
Malware Security Researcher (2005 - 2016)
- Developed an intimate understanding of digital marketing techniques and web practices through the daily pursuit of malicious trends.
- Progressed from Junior Researcher to the team’s top researcher, managing product updates to 220 million users twice daily.
- Created an archive of phishing kits that contributed to achieving the best detection rate in the world.
- Delivered on targets for the discovery of emerging malware, ensuring timely and accurate detections.
- Created and edited videos and content for the weekly blog, enhancing community engagement.
- Consistently supplied reliable malware sources to the team, contributing to ongoing research and product updates.
Qualifications
Graphic Design (2021)
TAFE QLD