Paola P
Digital Marketing Strategist
Digital Marketer with 7 years of experience in: Strategy Development, Social Media Management, Content Creation, Meta ADS, and Email Marketing.
Summary
I am a passionate Digital Marketing professional with 8 years of experience. My expertise includes crafting digital strategies and campaigns, email marketing, social media management, Meta ADS, website administration, and community building.
I enjoy creating impactful content that enhances brand visibility and presence. Additionally, I possess skills in graphic and video editing using tools like Canva and Photoshop, as well as video recording and editing in CapCut and Premiere. I also use Artificial Intelligence tools like Invideo to create videos that generate impact.
I am dedicated to the growth and success of each project, bringing creativity and innovation to every initiative.
Experience
QUALITY MOTORS BRISBANE
Marketing Specialist (2024 - 2024)
• Creation of digital strategies.
• Administration of the social networks
• Administration Meta ADS.
• Writing copy for social networks.
• Writing scripts for videos.
• Video recording and editing
• Design of graphic pieces in Canva.
VOLUNTEERING QUEENSLAND
Marketing Assistant (2023 - 2024)
• Creation of digital strategies.
• Writing copy for social networks.
• Writing scripts for videos.
• Video editing.
AGUSTÍN CODAZZI INSTITUTE – STATE ENTITY
Digital Communications Coordinator (2022 - 2022)
• Led a team of 8 people including community manager, designers,
andvideographers.
• Planning, coordination and execution of the Institute's digital strategies and
campaigns.
• Monitoring and reviewing work plans of the digital team.
BOGOTÁ CITY HALL – COLOMBIA
Digital Strategy (2022 - 2022)
• Administration of the social networks of the entity and the Senior Counselor TIC.
• Design and execution of digital SEO (Search Engine Optimization) strategies.
• Social Media Management.
• Writing copies and scripts of videos.
• Media plan execution.
MINISTRY OF TECHNOLOGY AND COMMUNICATIONS
Digital leader of the Vice Ministry of Connectivit (2019 - 2021)
• Administration of the social networks of the Vice Ministers of Connectivity.
• Design of digital communication strategies for positioning and dissemination of the contents.
• Strategic development of content for the promotion, use and appropriation of technological solutions in the regions of Colombia.
HOTEL WYNDHAM BOGOTA
Community Manager (2018 - 2018)
• Social Media Management.
• Elaboration of statistical reports of social networks.
• Writing hotel notes for the media.
• Management of area budget for guidelines.
• Coordination of the design of graphic pieces for social networks, website,
events, and guidelines in the media.
• Creation of media plan and strategic marketing plan in social networks.
COLOMBIAN ASSOCIATION OF TRAVEL AGENCIES
Communications coordinator (2017 - 2018)
• Team leader.
• Community manager and creation of digital campaigns.
• Preparation of statistical reports on social networks and free press.
• Website content management. Graphic reporting.
• Coordination of development of graphic pieces for web, audiovisual and BTL.
MINISTRY OF COMMERCE, INDUSTRY AND TOURISM
Journalist (2015 - 2017)
• Writing journalistic reports.
• Reporting.
• Preparation of reports and analysis of social networks.
• Support in the editing of videos and photographs of the Ministry for
publication in the social networks, portal, and media.
Qualifications
Social Communicator - Journalist, (2016)
Central University of Bogotá, Colombia