Paola P

Delivering ABM training sessions, facilitating workshops, and designing lead generation marketing strategies for clients like VMware, Microsoft, and Intel.

Providing clients across APAC, US and UK with strategic and program management support for their ABM, channel marketing and pursuit marketing campaigns, B2B and B2C.

Clients: Vmware, Microsoft, Intel, HP. Maersk, MYOB, Henkel.

Key responsibilities:

• Helping clients accelerate their Account Based Marketing programs: providing guidance across the ABM pilot with account selections, KPI’s and metrics criteria, sales and marketing internal alignment.

• Running ABM training sessions to upskill marketing, sales and product teams.

• Building and facilitating 1:1 and 1:Few ABM strategy workshops to extract insights to then build strong value proposition, messaging house and GTM plans for the targeted accounts.

• Designing lead generation marketing strategies to support clients’ growth objectives.

Providing guidance for ABM pilot programs, running ABM training sessions, and designing lead generation marketing strategies.

A leading, global B2B agency that delivers growth right across the funnel. Headquartered in Oxford (UK) and with offices across the globe. This role is Australia based and serves clients within the APAC Region.

Clients: Adobe, Capgemini, Schneider Electric, Seequent, Payoneer, Red Hat, MYOB.

Key responsibilities:

• Oversaw and led agency business and ensured the effective delivery of strategic and implementational planning across a number of B2B technology clients across APAC.

• Ran account based marketing strategic workshops for marketing and sales teams, with focus on main KPI’s around Revenue, Relationship and Reputation.

• Led and managed a team of senior account managers across multiple tech clients, developed and executed integratedcampaigns and strategic ABM and pursuit marketing programmes.

• Coordinated TMP local and global teams such as the paid social, data and analytics, programmatic, content, creative and strategy to deliver campaign program work to APAC clients.

Key Achievements:

• My portfolio of clients contributed for 45% of the overall revenue in APAC in FY22.

• Won and retained the first tender in region (for Schneider Electric), leading TMP to become the agency of

choice for the account amongst 10 agencies that participated to the pitch.

• Built and delivered ABM and pursuit marketing programs in partnership with clients, resulting in:

o Capgemini winning the RFP in the Middle East to become the consulting partner of Abu Dhabi

Digital Authority [2023].

o Adobe ANZ sealing two-year, $30m contract extension for myGov as a result of a 1:1 ABM [2023].

o MYOB’s sales team increasing their pipeline by 15%, resulting in a 10% increase in sales YoY.

Oversaw strategic planning for B2B technology clients, led ABM workshops, managed senior account managers, and coordinated global teams to deliver integrated campaigns. Achieved significant revenue contributions and won key accounts like Capgemini and Adobe.

Oversaw strategic planning for B2B technology clients in APAC, led ABM workshops, managed senior account managers, and coordinated campaign programs for APAC clients.

Rebranded and established Child Wise as a professional service provider, managed stakeholder relationships, and developed international marketing strategies. Successfully partnered with NetClean Technologies and increased revenue from new international markets.

Rebranded and established Child Wise as a professional service, managed stakeholder relationships, and developed new B2B marketing strategies for national expansion.

Rebranded and expanded brand presence internationally, established partnerships, and executed integrated marketing strategies resulting in revenue growth and new market penetration.

Traveled across South East Asia, Southern Europe, and Northern Africa for career exploration and personal development.

Managed creative campaigns for Philip Morris and MYOB, achieved increased customer engagement, developed comprehensive marketing plans, and facilitated change management workshops.

Responsible for creating disruptive creative campaigns, managing client relationships, ensuring revenue delivery, and facilitating change management workshops for clients like Philip Morris and MYOB.

Developed and implemented digital strategies, represented the brand at events, and led workshops to enhance social media presence and client interactions.

Represented News Corp Australia, developed advocacy for Storyful, implemented successful digital strategies for clients like GroupM, and conducted workshops on social media and digital innovations.

Developed and managed digital strategies for clients, supported brand advocacy, negotiated successful deals, and conducted workshops on social media and digital innovations. Achievements include increasing brand awareness for clients like Microsoft and AMP.

Developed social media strategies for clients like Microsoft and AMP, won new business for the agency, and conducted workshops on social media trends.

Developed social media strategies for clients like Microsoft and AMP, increased brand awareness and engagement, and won new accounts like the University of NSW.

Developed social media strategies for clients, won new business for the agency, and conducted workshops on social media trends. Achievements include increasing brand awareness and engagement for clients like Microsoft and NSW Government.

Managed B2C marketing campaigns for Sony Xperia Z Ultra, including social media, events, digital, and PR strategies.

Built brand strategy and managed B2C marketing campaigns for Sony Xperia Z Ultra launch, including social media and PR.

Managed creative technologist programs for Google and big brands, enhancing visibility and investment on Google platforms. Worked with clients like Mercedes Benz, Procter & Gamble, and Danone.

Managed creative technologist programs for Google clients, enhancing visibility and investments on Google platforms for big brands.

Managed creative projects for big brands on Google platforms, increased brand visibility and client investment.

Implemented marketing activities for a management consulting company targeting financial institutions to support small business customers.

Directed marketing activities for a management consulting company, focusing on supporting financial institutions' small business customers with unique products and services.

Developed and executed marketing plans for memory products across EMEA, increased brand awareness, and launched successful campaigns.

Developed and executed marketing plans for memory products, increased brand awareness, and managed campaigns across the EMEA region.

Localized global marketing strategy, managed marketing budget, achieved targets, and received recognition as a top performer.

Led integrated marketing campaigns focusing on the youth audience, maintained revenue streams, and attracted new memberships through strategic communications and partnership initiatives.