Patricia H

Patricia crafts brand stories using a mix of competitor research, keyword strategies, sales funnels, carefully selected tone of voice, and analysis of client pain points. Beyong this, she utilises good old classic writing skills (web-oriented). 

She knows her way around all major web platforms and is able to add content directly to CMS. She has spent time working directly with colleagues in an agency (web developers, graphic designers, etc.), so she understands the bigger picture. She strategically plans content, is a big-time blogger from way back, and she also brainstormed successful tag lines. 

Patricia has written countless meta-tags and product descriptions, and her natural talent is finding new and expected angles—due to her journalistic background. She has often been called upon to write biographies and content for About Pages.

Overall, she has written full web copy for a wide range of clients across almost all types of industries. On a more micro level, she is well-versed in delivering landing pages, EDMs, sales brochures, and just about anything else related to content marketing.