Patricia H
Copywriter
A a flexible, word-loving (and strategy-loving) individual who likes to figure out what best makes a brand tick.
Summary
Patricia crafts brand stories using a mix of competitor research, keyword strategies, sales funnels, carefully selected tone of voice, analysis of client pain points and good old classic writing skills (web oriented).
She knows her way around all major web platforms and is able to add content directly to CMS. She has spent time working directly with colleagues in an agency (web developers, graphic designers etc.) so she understands the bigger picture. She can plan content, is a big-time blogger from way back and she also has been involved in a lot of brand ideation/crafting tag lines.
Patricia has done a zillion meta-tags and product descriptions and her natural talent is finding new and expected angles, due to her journalistic background. She often has been called upon to write bios and About Pages. Overall, she has written full web copy for a wide range of clients across almost all industries, landing pages, EDMs, sales brochures and just about anything else.
Experience
Prozely
Freelance Copywriter (2017 - current)
SEO blogging.
Copy editing.
Copywriting.
Editing.
General writing.
Journalism.
Digital Next
Freelance Copywriter (2017 - current)
SEO blogging.
Product descriptions / meta descriptions.
Australian Acupuncture & Chinese Medicine Assoc.
Communications Officer (2017 - 2017)
Editor-in-chief – Jing-Luo, Official Member Magazine.
Managing editor – Australian Journal of Acupuncture and Chinese Medicine.
Advertising – sales, copy and editing.
Social media management – platforms including Facebook, Twitter and LinkedIn.
Product development.
Website design – liaison and editing.
Content marketing including eDMs – including utilising programs such as Hootsuite and Mail Chimp.
Lloyds Auctioneers and Values
In-house Copywriter (2016 - 2017)
SEO blogging.
Product descriptions / meta descriptions.
Advertising - copy.
Website editing.
Enovate
Member Services Manager (2016 - 2016)
Member services for small business – including concierge service, client liaison, providing relevant information and support.
Content marketing including EDMs – including utilisation of programs such as Hootsuite and Mail Chimp etc.
Event management – including managing bookings, invoicing, event planning and facilitation.
Social media management – platforms including Facebook, LinkedIn, Twitter, Instagram etc.
Qualifications
BA of Arts (Journalism and Political Science) (2011)
University of Tasmania