Patrick V

Daily operations of the Google Adwork and Microsoft Bing Ads account.

Creating and deploying Google/Bing Adwork Campaign.

Troubleshooting Ad Account discrepancies.

Optimising SEM Ads texts.

Keyword optimisation.

Running Paid Search campaigns ie- Google Ads, Google Shopping, Google.

Discovery, Performance Max.

Monitoring and reporting OA performance.

Budget pacing - Google Ads/Microsoft Bing.

Active budget managing - Google Ads/Microsoft Bing.

Landing page performance monitoring through Google Analytics.

GA4 audience creation.

Marketing Automation

Building/Deploying Emails via HTML.

Building/Deploying IPD Content (In Product Display).

Building/Deploying Marketing Automation Drip Campaigns.

Executing marketing automation triggers.

Optimising IPD (In Product Display) targeting.

Optimising Email Marketing targeting.

Liaising with different marketing segment teams to find the best solution to bring their campaigns to life.

Competitor comparative analysis of Xero, MYOB and Reckon.

Ecosystem

Products Include: Payroll, QuickBooks Time and Paypal.

Project Driver.

Stakeholder management.

Liaising with different stakeholders internally and externally (Customer Success/ Sales/ Design/ Product/ Agencies etc.).

Monthly product updates.

Deploying mandatory comms.

Payroll content audit.

Agency relationship management.

Campaigns/ Content

In Product Display campaigns to increase PayPal attach.

Optimising FTU Payroll email series content for payroll customers.

Copywriting for new and existing content.

Built x10 web pages to support payroll content rollout strategy, payroll awareness and paid search activities.

Website Development

Website and Content Audits.

Building web/landing pages.

Making webpage edits via HTML/CSS on WordPress CMS.

Planning/executing marketing automation drips for lead nurture.

Planning/implementing new ChatBot feature on website to increase lead generation.

Assisting with Google/Facebook Advertisement Campaigns.

Assisting with Google/Facebook Analytics.

Assisting with Content Writing.

Designing/Planning/Executing Email Marketing Campaigns.

Designing Adverts/Digital Prints of company products.

Management of Social Media Platforms such as Facebook, Instagram, Linkedin and WeChat.

Social Media Content Scheduling.

Supporting Sales Team.

Attending to online web chats.

Attending to all social media customer comments/messages.

Attending to all company customer reviews.

Updating the content on the company website.

Implementation of website Chatbot.

Assisting with the delivery of Marketing Plan.

Assisting with Facebook advertisements campaigns.

Producing digital prints for events and advertisements via Canva.

Planning of company events ie. Online Q&A Webinar - Social media content creation idea brainstorming.

Assisting with social media monthly planning via Hootsuite.

Administrative duties.

Assisting with managing website content via WordPress.

Assisting with handling EDM content via Mailchimp.

Assisting with the handling of social media platforms such as Facebook, Instagram, YouTube.

Making outbound calls and appointments.

Generating leads and referrals.

Reaching sales targets.

Reaching referral targets.

Quarterly Promotion Campaigns.

Social media calendar/management.

Ensuring membership growth.

Handling member queries and touring clients.

Inbound and outbound prospecting.

Performing outreach.

Managing sales team.

Providing sales training to staff.

Gym event planning.

Artworks/Design/Video Editing for social media.

Facebook advertisement management.

Membership retention strategies.