Phillip S

As Head of Marketing at Aaron Sansoni Group, I lead a dynamic team of six, spearheading the development and execution of comprehensive marketing and social strategies. I successfully restructured the marketing team to enhance operational efficiency and resource management.

By implementing innovative systems and processes, I improved workflow and increased overall team output. My role encompasses the end-to-end development and execution of campaigns, including website design, crafting compelling advertising briefs, and creating impactful consumer messaging that drives brand and product initiatives.

As Head of Customer and Marketing, I spearheaded the development and execution of business and marketing strategies, playing a pivotal role in a transformative rebranding effort and aligning the brand product proposition with its key customer base. I forged key partnerships with business partners, industry associations, and stakeholders to enhance our product offerings and reputation. In collaboration with the CEO, I defined the company’s vision, values, and strategic plans, designing impactful campaigns across traditional and digital channels. Leading a cross-functional team, I managed projects to revamp branding, elevate customer experience, and streamline business operations.

I led a product marketing team managing a suite of brands for major industry manufacturers such as AstraZeneca, GSK, and BI. I utilised data-driven insights to create targeted marketing campaigns and collaborated with sales to enhance call schedules, boosting revenue and efficiency. I redesigned digital marketing aids with compelling storytelling, improving market share and loyalty. Managing annual brand plans, forecasting, and budgets, I coordinated with sales, supply, and finance teams to align brand plans with business goals. My efforts led to successful product relaunches under new branded portfolios.