Priya J
Marketing Coordinator
Experienced CRM & Social Media Marketing Specialist with a strong focus on developing,executing and optimizing email, SMS and social media campaigns.
Summary
My expertise includes social media marketing, email and SMS marketing, effective lead generation strategies, sales funnel design, automation workflows, and innovative marketing tools designed to accelerate growth. Whether you're looking for expert CRM solutions or cutting-edge marketing strategies, I can help you generate more leads and sales. I specialize in strategies that capture, nurture, and convert leads through CRM systems and integrated social media approaches. Skilled in leveraging tools like GoHighLevel to drive customer engagement and enhance retention for diverse industries
• Social Media Marketing & Lead Conversion Strategy: Proficient in using social media platforms to capture leads and integrate CRM campaigns that nurture and convert.
· Multi-Channel Campaign Strategy: Experience aligning email, SMS, and social media to optimize customer engagement and support the entire lead lifecycle from capture to conversion.
Achievements:
· Increased a client's webinar attendance by 80%, surpassing the expected 250 registrations to achieve 449 attendees through strategic CRM and marketing initiatives. Maintained an average of 400 attendees across subsequent webinars, demonstrating consistent engagement and effective lead nurturing.
· Successfully launched a complex annual membership program that included 11 distinct products and customized coaching call allocations. Managed automated renewals with reset coaching allocations, and strategically provided upsell and downsell access to specific products, enhancing client engagement and revenue.
· Boosted weekly email open rates to 68% and maintained a conversion rate of 18-24% consistently, through targeted email content and A/B testing, showcasing effective CRM-driven campaign strategies.
Experience
Pivot 2 Thrive Pty Ltd
Director (2021 - current)
Pivot 2 Thrive is a leading marketing agency in Brisbane, located at 154 Melbourne Street, South Brisbane dedicated
to empowering Australian businesses through robust CRM solutions and dynamic lead management systems.
We specialize in delivering top-tier Go HighLevel CRM setups, marketing automation services, and AI-driven
Lead generation tailored for small businesses. Our comprehensive suite of services includes social media marketing,
effective lead generation strategies, and innovative marketing tools designed to accelerate growth. Whether you're
looking for expert CRM solutions or cutting-edge marketing strategies, Pivot 2 Thrive is your ultimate partner
for business success and growth in Australia
Key Responsibilities:
• Social Media Marketing & Lead Conversion Strategy: Proficient in using social media platforms to capture leads and integrate CRM campaigns that nurture and convert.
• Multi-Channel Campaign Strategy: Experience aligning email, SMS, and social media to optimize customer engagement and support the entire lead lifecycle from capture to conversion.
Achievements:
• Increased a client's webinar attendance by 80%, surpassing the expected 250 registrations to achieve 449 attendees through strategic CRM and marketing initiatives. Maintained an average of 400 attendees across subsequent webinars, demonstrating consistent engagement and effective lead nurturing.
• Successfully launched a complex annual membership program that included 11 distinct products and customized coaching call allocations. Managed automated renewals with reset coaching allocations, and strategically provided upsell and downsell access to specific products, enhancing client engagement and revenue.
• Boosted weekly email open rates to 68% and maintained a conversion rate of 18-24% consistently, through targeted email content and A/B testing, showcasing effective CRM-driven campaign strategies.
Qualifications
PhD (2015)
India
Tech Biotechnology, Life Science (2009)
Sathyabama University