Rachelle M
Marketing Manager
Experienced TTL/Digital Marketing Professional with Stakeholder Management Expertise
Summary
With 20 years of experience in TTL/digital marketing, skilled in marketing, advertising, brand and communications strategy, campaign development, data analysis, stakeholder management, and team leadership. Strong problem solver, data-driven, stakeholder manager, and ROI-focused with content creation skills. Experienced in agency and marketing roles in financial services, fashion, and event management. Managed marketing campaigns, led teams, and achieved annual targets. Specialised in purpose-led communications. Currently a Senior Marketing Consultant at Burbank Martial managing public safety projects. Previously worked as Marketing and Communication Manager at Rhumaa and Content and Communication Lead at LULA.
Experience
Burbank Martial
Senior Marketing Consultant (2024 - current)
Part of the leadership team managing various public sector clients focused on public safety, emergency response, training, and defence. Lead marketing and brand communications with a team of professionals, encompassing digital campaigns and trade events.
LULA
Content and Communication Lead (2022 - 2024)
Managed content and media opportunities, including a resource hub, cash flow kit series, customer video series, and thought leadership content series. Developed purpose-led content plans. Managed strategic marketing, digital communications, SEO, trade event initiation, and e-commerce for a storytelling fashion brand collaborating with African artists.
Shell Southern Africa
Business Unit Director (2015 - 2021)
Led strategic planning, client relations, and campaign management, driving successful campaigns locally and globally. Managed projects in Africa, handled budgets, media, and teams, and initiated business initiatives. Managed event coordination and campaign management for brands like Strongbow and Captain Morgan.