Rashmi B
SEO Specialist
Experienced SEO & Paid Marketing Specialist with a Passion for Driving Online Growth
Summary
Rashmi Batham is a data-driven digital marketing consultant with over 6 years of experience in SEO and e-commerce product advertising. Proficient in a wide range of tools including GA4, SEMrush, and Google Ads. Experienced in planning and executing SEO strategies, managing paid advertising campaigns, conducting keyword research, and performing technical SEO audits. Skilled in stakeholder management, team leadership, and relationship management. Seeking a part-time remote role in digital marketing.
Experience
CareAbout – In-House Marketing (Melbourne, Australia)
SEO & Paid Marketing Specialist (2023 - current)
- Plan and execute SEO and Paid search strategies
- Design and implement targeted advertising campaigns
- Conduct keyword research and build content calendar
- Perform technical SEO audits and competitor analysis
- Manage website CMS and utilise Salesforce for targeted advertising
Neil Patel Digital - Digital Marketing Agency – (Remote US-Based) (Contract)
SEO Manager (2022 - 2023)
- Developed and executed e-commerce SEM strategies
- Designed and executed paid advertising campaigns
- Managed marketing budget and conducted keyword research
- Planned and executed promotional events and campaigns
- Collaborated with cross-functional teams for cohesive marketing initiatives
Stone & Slate Discounts / Stone Pavers Australia (In-house Marketing | Melbourne, Australia)
E-commerce Marketing Specialist (2020 - 2022)
- Developed SEM strategies to increase online sales
- Designed and executed paid advertising campaigns
- Managed marketing budget and conducted keyword research
- Planned and executed promotional events and campaigns
- Collaborated with cross-functional teams for cohesive marketing initiatives
Xugar - Digital Marketing Agency (Melbourne, Australia)
SEO & Social Media Manager (2019 - 2020)
- Ranked No.1 for competitive keywords in the natural stone industry
- Built an e-commerce website and implemented SEO tactics
- Generated sales via Pinterest
- Represented Neil Patel Digital Agency at seminars and conferences
- Developed and implemented social media strategy