Rebecca B
Marketing Manager
Rebecca is highly driven with a methodical, dedicated, and enthusiastic approach to her work with extensive experience in marketing and advertising.
Summary
Rebecca has over 10 years experience in Advertising and Marketing Communications. Throughout this time she has obtained the necessary skills to manage, create and maintain relationships with important clients, both internally and externally. She has led and worked within teams responsible for end-to-end campaigns from initial strategy (be it brand awareness, acquisition or retention) and campaign design, through to execution and post-campaign analysis. Rebecca has extensive experience working across a broad range of industries – aged care, financial services, retail, FMCG, property, childcare, and more.
On a personal note, Rebecca is married to her high school sweetheart and is a mother to two daughters, Margot and Sophia, and two foster fail furbabies, Honee and Jet (these very creative names were inherited). She is an amateur baker (whose specialty is red velvet cupcakes) and she balances this out with a healthier obsession with pilates.
Experience
Paper Planes
Account Director (2019 - 2020)
Project and account management of clients.
Creation and implementation of social media campaigns including promotions/competitions.
Cemoh Achiever for New Farm Confectionary working to manage social media accounts and eDMs.
Post-campaign metrics reporting and analysis.
Professionally build and manage relationships with internal and external stakeholders and clients.
Project management, implementation and talent sourcing for the Cemoh Marketing Podcast.
BCM Partnership
Senior Account Manager / Lead Account Service (2011 - 2016)
Develop strategic advertising communications and ideas to meet specific marketing/communication targets and budgets.
Project management of all campaigns and day-to-day work at all times, including updating job details as required to ensure clients’ quality requirements are met.
Financial management of client accounts including overseeing invoicing, preparation of monthly budget reconciliations, organising estimates to be produced and approved and reconciling approved media plans/budgets to actual costs.
Develop an intimate knowledge of clients business and monitor competitive landscapes.
Implementation of campaigns, including TV, radio, press, magazines, out-of-home, brand activation, events, websites, promotional microsites, consumer competitions, search engine marketing, social media marketing, moderate websites, Facebook brand pages, direct marketing, etc.
Ensure delivery of campaign components on time and on budget along with post campaign measurement and evaluation.
Key Skills
Project Management Social Media Strategy Campaign Strategy Email Marketing Marketing StrategyQualifications
Business, Advertising & Public Relations (2007)
Queensland University of Technology
Testimonials
Australian Tours & Cruises