Rebecca M

Providing strategic and tactical marketing support to small and medium-sized businesses.

Leading the Groups Marketing function to further establish its position as the leading digital marketing agency for small to medium businesses across Australia and New Zealand.

Reporting to the Chief Operating Officer, responsible for managing all marketing functionality for the company and respective Franchise Partners.

Responsible for developing and executing marketing strategy in line with company business goals.

Responsible for the planning, management and delivery of fully integrated marketing campaigns, and annual marketing plans for long haul destinations.

Collaborating closely with key media, product and internal partners to deliver a strong ROI for the brand and suppliers. Leading and nurturing two marketing executives.

Acting as the brands marketing lead, reporting to Head of Marketing for both Cruiseabout and Travel Associates. Responsible for managing all marketing initiatives including digital activity, brand and campaigns, consultant engagement and tactical sales.

Responsible for translating high-level product strategy and brand positioning into an effective marketing plan to drive profitable sales, increase market share and deliver solid enquiry growth.