Rebecca M

Rebecca M

Marketing Strategist

A highly experienced and diverse marketer that is the ideal blend of strategy and execution.

New Cemoh QLD, Australia Cemoh since June 2022
Cemoh Profile

Summary

A dynamic and analytical marketing leader and generalist with a true passion for customer-centric, brand and data-driven marketing.

Experience

Holla Marketing

Owner and Director (2022 - current)

Providing strategic and tactical marketing support to small and medium-sized businesses.

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Disrupt Digital

Head of Marketing (2020 - 2022)

Leading the Groups Marketing function to further establish its position as the leading digital marketing agency for small to medium businesses across Australia and New Zealand.

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FITSTOP

Marketing Manager (2019 - 2020)

Reporting to the Chief Operating Officer, responsible for managing all marketing functionality for the company and respective Franchise Partners.

Responsible for developing and executing marketing strategy in line with company business goals.

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Flight Centre Travel Group

National Campaigns Manager (2018 - 2019)

Responsible for the planning, management and delivery of fully integrated marketing campaigns, and annual marketing plans for long haul destinations.

Collaborating closely with key media, product and internal partners to deliver a strong ROI for the brand and suppliers. Leading and nurturing two marketing executives.

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Cruiseabout

National Campaigns Manager (2017 - 2018)

Acting as the brands marketing lead, reporting to Head of Marketing for both Cruiseabout and Travel Associates. Responsible for managing all marketing initiatives including digital activity, brand and campaigns, consultant engagement and tactical sales.

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Travel Money Group

Retail Marketing Team Leader (2015 - 2017)

Responsible for translating high-level product strategy and brand positioning into an effective marketing plan to drive profitable sales, increase market share and deliver solid enquiry growth.

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Key Skills
Project Management Campaign Strategy Campaign Management Brand Strategy Marketing Strategy
Qualifications
Bachelor of Social Science (PR & Comms) (2005)

The University of Queensland

Key Industries
Insurance & Financial Services Professional Services Tourism & Travel