Rebekah S

Implementation of strategic marketing and communications plans for projects that drive visitor economy, support local businesses, and event promotion.

Manage the corporate brand and development of any additional brands for services, programs and events, ensuring consistency across the organisation and collateral.

Development of a Destination Marketing Brand, from conception, research, brand identity, guidelines and roll out.

Development of social media strategies.

Provide training to new staff on internal communications systems and processes.

Secondment to Internal Communications Advisor (January 2022 - March 2022). Backfilling team member role conducting all internal communication activities, including intranet management, CEO communications, and Engagement Survey rollout for an employee base of over 700.

Development and implementation of strategic social media strategies and strategic communication plans to support key projects and business activities that support the community throughout COVID-19.

Work with departments to identify opportunities to enhance service delivery and information sharing with the Stonnington community.

Execute marketing initiatives for online events.

Coordinate and build rapport with complex stakeholders including business, residents and traders groups.

Management of staff.

Implementation of strategic marketing and communication plans for the annual calendar of arts and cultural events.

Write, develop and coordinate production of marketing materials, such as brochures, flyers, e-newsletters, poster cards, posters and merchandise.

Manage relationships with external publicists, graphic designers, distributors, and suppliers, including writing briefs, gathering quotes and project management.

Coordinate and curate video production and photography shoots.

Manage event marketing budgets.

Manage contract staff as required.

B2B Communication planning, campaigns and integrated marketing strategies, including working with Architects, Interior Designers, Plumbers and Builders.

Content creation for all communication platforms including website, social media, advertising, e-newsletters, advertorials and editorial information.

Development and implementation of internal training for product releases, including training guides and specification guides.

Marketing collateral creation and distribution including brochures, point of sale, stationary, and advertising materials.

Event organisation and promotion.

Management of internal Graphic Designer, including their workload and writing briefs.

Development and implementation of digital and merchandise-based awareness campaigns (both internal and external), including website copy, social media and instore channels.

Internal and external communications around CSR and responsible gambling programs.

Coordinate internal events including, fundraisers, awareness events and training and their required promotional activity.

Engage with internal and external stakeholders in the delivery of activities and tactics during the implementation and maintenance of the CSR program.

Build, maintain and manage relationships with key internal and external stakeholders (including regulators).

Coordination of dollar matching workplace giving program.

Coordination of The Lott Responsible Play Program to network (over 4000 outlets) including the procurement and dissemination of materials, managing communications and training.