Ren Han T

Plan and execute comprehensive digital marketing strategies including all web, SEO/SEM, database marketing, email, social media and display advertising campaigns for lead generation, client acquisition, and client retention.

Design and build conversion funnels that result in relevant leads that are suitable for sales.

Analyse and evaluate end-to-end client experience across multiple channels and touchpoints for campaign performance optimisation.

Contributed to creative growth strategies through omni-channel marketing.

Collaborate with internal teams to create landing pages and new offers for user experience and conversion testing.

Manage budgets and drive campaigns to revenue and ROAS targets.

Design, build and maintain social media presence and content development.

Led the rollout of the company re-branding campaign (i.e brand visual, brand tone, internal and external communications).

Develop comprehensive end-to-end digital marketing strategies from objective setting, segmentation, targeting, positioning, budget allocation through to channel mix.

Develop Go-to-Market strategy for FMCG in both B2B and B2C/Direct-toConsumer (D2C) market segments to gain market share, scale revenue and increase profits.

Drive customer experience strategies including journey mapping, loyalty, referral and retention programs to increase Average Order Value (AOV) and Lifetime Value (LTV).

Identify and evaluate new areas of eCommerce opportunities beyond current brand offering and new partnership opportunities.

Oversee the team’s day-to-day operation and performance of marketing initiatives, such as social media, SEO, SEM, marketplace, partnership, affiliates, and others.

Identify and integrate leading technologies into the company evolving technology stacks and infrastructures to enhance business operating models for optimum efficiency, and profitability.

Increase personalisation and automation to streamline marketing activities and drive growth.

Work closely with the leadership team in strategic business planning to forecast/re-forecast acquisition volumes, revenue, and budgets by month.

Mentor, nurture, and support the eCommerce and Digital team to achieve and deliver business goals, target,s and KPIs.

Build a high-performance team and shape team culture.

Develop, execute and oversee the overarching digital and growth strategies to support company growth and revenue target.

Implemented customer segmentation strategies to nurture audiences through digital funnels from initial interaction through to sale.

Develop, test, scale and optimise campaigns across Facebook, Instagram and Google Ads with an average of 10x ROAS.

Create compelling offers and deliver via eDM campaigns to increase recurring purchases, which increases customer's lifetime value.

Introduced marketing automation to improve customer experience and increase efficiency.

Effectively execute delivery of remarketing campaigns in conjunction with marketing automation to re-acquire shopping cart abandoners via paid advertising, email and SMS.

Revitalise and re-position the company’s brand by creating a strategic partnership and cross collaboration with other big brands, corporations and influencers.

Expanded new digital acquisition channels to further expand market reach and scale of distribution channels while maintaining profitability.

Reviewed and improved the eCommerce UI for the best UX to increase conversion rate.

Led the rollout of an exclusive referral reward program to attract new customers powered by word-of-mouth marketing and ensured both referrers and referrals feel valued and special.

Perform sales activities (Face-to-Face and Phone) from lead generation campaigns in both B2B and B2C/Direct-to-Consumer (D2C) market segments.

Led, mentored, and supervised the marketing team including coordinator, specialist, designer, copywriter, and administrator.

Hands-on digital marketing experience in various disciplines: Search Engine Optimisation (SEO), Search Engine Marketing (SEM) on Google Ads and Bing Ads, Facebook and Instagram Advertising and Sales Funnel and Marketing Automation.

Responsible for developing, launching and maintaining digital marketing campaigns for businesses in the solar, healthcare, construction, home improvement, finance, consulting and real estate industries.

Audited clients marketing strategies and assisted them with maximising their presence and relevance online.

Supervise, manage and coordinate projects with multiple parties to ensure smooth delivery of marketing campaigns.

Involved in strategising sales funnels for clients to help increase the average order value, which leads to an increase in sales revenue.

Drive the efficiency of automation opportunities, implementing segmented email marketing based on customer journeys.

Well-versed in direct response and brand marketing.

Provided internet marketing advisory by analysing the entertainment industry.

Performed market research and keyword analysis for client.

Conducted competitor analysis to develop effective marketing campaigns.

Specifically tailored a marketing strategy to meet the needs of the clients.

Improved the client’s website organic search ranking in Google through a link building campaign.

Increased the number of organic visitors to the website by 50%; leading to an increase in sales and revenue.