Richard S
Brand Strategist
Experienced Marketing Professional with Strategic Brand, Digital and Content Expertise
Summary
Richard Stephen is a seasoned marketing professional with extensive experience in managing marketing and digital functions for various organisations. He has a proven track record of developing and implementing cohesive strategies across marketing, communications, content, brand, and digital areas. Richard has managed teams, overseen end-to-end delivery of marketing strategies, and contributed to business growth and sustainability. His technical skills include expertise in various CMS platforms, CRM systems, social media channels, analytics tools, and project management software. Richard holds a Bachelor of Communication in Advertising and a Diploma in Marketing Communications.
Experience
The Man Cave
Head of Marketing & Digital (2022 - current)
Established and managed Marketing and Digital functions to support national expansion of a mental health and emotional intelligence charity. Developed cohesive strategies across marketing, communications, content, brand, digital, and sales, managing a team of five.
Stuff That Matters
Head of Marketing (2022 - 2022)
Managed Marketing and Creative functions to ensure consistency and effectiveness across two organisations. Led end-to-end delivery of marketing strategy to build the brand and drive growth.
Freelance
Marketing Consultant (2020 - 2021)
Provided marketing, brand, and digital consultancy for start-ups and SMEs, focusing on digital marketing, content, brand, eCommerce strategies to achieve creative and operational excellence.
Aesop
Marketing Manager - Global (2020 - 2020)
Focused on global marketing projects across digital channels to maintain customer experience and drive engagement. Managed internal stakeholders and external agencies for digital optimization.
Aesop
Marketing Manager - Europe (2019 - 2020)
Planned and implemented marketing campaigns in physical and digital channels for product launches and brand initiatives. Managed digital marketing components and contributed to PR activities.
Aesop
Brand Content Manager - Global (2016 - 2019)
Managed and optimized the brand's content offerings, including digital publications, newsletters, and branded city guides. Collaborated with cultural organisations to enhance brand positioning and reach new audiences globally.
Aesop
Digital Producer - Global (2014 - 2016)
Developed content and campaigns for digital channels, including global product launches and marketing campaigns. Launched a website dedicated to Aesop's store design approach.
Aesop
Digital Project Coordinator - Global (2013 - 2014)
Managed relationships with internal teams and external web developers to support digital channels and achieve business objectives. Oversaw website development and content production for multiple markets.
e.g.etal
Marketing Coordinator (2011 - 2013)
Overseen marketing and communications, focusing on copywriting, marketing plans, content development for exhibitions and campaigns. Managed brand's online presence and social media engagement.