Rick S
Digital Marketing Strategist
Rick's digital publishing /marketing experience started pre Google/ social media and has developed in-line with the internet over the past 25 years.
Summary
Transitioned from the corporate computer industry to Internet publishing/marketing with the launch of his own business in 1997. Rick has worked with hundreds of businesses over the years and was able to leverage his first-mover experience into all aspects of Internet.
Rick applies his practical experience and eye for detail toward a consistent and sustainable data-driven digital strategy.
Having published dozens of popular travel portals, Rick's skills cover all aspects of Internet & content marketing; SEO, SEM, affiliate marketing, blogging, social media, etc.
Across the past 25 years, Rick has actioned and tested most aspects of digital marketing in his own businesses. In recent years Rick's successful strategies have been around;
- On-site SEO
- Content marketing, including repurposing and curating content
- Social media growth and engagement
- Primary and long tail keyword research
- Peer and industry competitive research
Rick also has experience in migrating websites across content management systems and change of primary domain name.
Experience
Byron Bay Accommodation PTY LTD
Co Founder / Director (2004 - 2012)
Byron Style Accommodation was a boutique booking service. Taking bookings over the phone, email and online made it a perfect business while consumers transitioned from traditional accommodation bookings to online bookings.
travelpromote.com.au PTY LTD
Co Founder / Director (1999 - 2009)
Travelpromote was started to expand the destination based co-operative marketing success of byronbay.com to other destinations. After publishing dozens of popular destination focused websites, the founders sold their interest after a three year joint venture.
byronbay.com PTY LTD
Founder (1997 - current)
Established 1997, byronbay.com attracts, informs and engages with two-thirds of Byron's two-million annual visitors via its website, blogs and social media.
Unparalleled domestic and international reach makes byronbay.com the key resource for people planning to visit the region.
A local, independent business, byronbay.com provides a sense of place and a direct connection that travellers can't find anywhere else.
Byronbay.com works with businesses that want to increase direct enquiries and bookings while amplifying their connection to Byron and the people who visit.
Rick was responsible for the day-to-day operations of byronbay.com including content management, digital marketing and working with 100’s of local businesses with a focus on presenting all the relevant information people need to plan and book their holiday in Byron Bay across byronbay.com’s popular website, blogs, and socials.