Riley H

Hi there! 👋

Let’s get straight into the introduction, I’m Riley, and I’ve been freelancing as a Graphic Designer and Content Creator for the past 8 years. I’m super passionate about digital marketing, content creation, copywriting, graphic design, advertising, and anything that involves a bit of imagination and creativity. I’m always looking for the opportunity to blend my professional experience with brands that are passionate about what they do, to help produce excellent results and a great online and social presence.

Allow me to share how my professional journey. Previously I was the National Marketing Manager at Progressive Franchising Partnerships, looking after brands such as Burrito Bar, Smokin Burgers n’ Ribs, Sweet Republick, and Hell Pizza AU. I honed my skills in crafting compelling narratives, managing cross-channel campaigns, and ensuring brand consistency. I played a pivotal role in driving engagement and amplifying our presence in the crowded food industry. I even looked after a marketing campaign that was showcased on Channel 7’s Sunrise.

My experience as a Digital Marketing Specialist taught me the value of data-driven decision-making. I have dived deep into Google Ads, Facebook Ads, and SMS marketing, achieving remarkable results in terms of customer acquisition and conversions. I also have a background in graphic design, freelancing for eight years. This offered me the creative freedom to experiment with design concepts, both online and offline. I’ve worked on a variety of projects, from creating stunning visuals to developing engaging print materials. I am well-versed in Adobe Suite, Canva, and have experience with website design, EDMs, and CMS.