Roschaali D
Copywriter
Roschaali is a professional content writer with over two decades of experience.
Summary
Style and tone adaptability in writing is Roschaali's greatest strength, having been exposed to customers across various industries, from tourism to interior design. She has the ability to capture the nuances of client requirements and deliver them within tight timelines.
In her years as a freelance writer, she has also spearheaded content strategy plans with her clients before launching into the actual content requirements.
She is adept at multitasking because, for the last 15 years, she has been tutoring Secondary School students while balancing multiple freelance writing jobs at the same time. In recent years, her writing work has included writing social media posts, press releases, and reports.
Experience
Tutor of English Language and Literature
Self Employed (2007 - current)
Teaching London and Cambridge Secondary Level English Language and English Literature to students in several leading international and local schools.
Ran private tutor with over 100 students.
Recognised in Colombo for helping students receive A* grades in English Language and Literature.
Freelance
Content Writer (2007 - current)
Content writing for websites, press releases, social media posts, brochures, personal profiles, reports.
Meeting with clients for content brief, carrying out ongoing meetings throughout project duration, finishing writing job in accordance with tight timelines, and seeing each project through to completion.
London Stock Exchange Group
Business Manager (2005 - 2007)
Business Manager, Professional Services, Millennium Information Technologies.
Managing and driving new business of IT Professional Services.
Overlooking business development of IT Professional Services across five products: Sun Microsystems, Oracle Corporation, Cisco Systems, Microsoft, Checkpoint, Veritas etc.
Creating internal focus to actively sell and promote Professional Services.
Implementing systems and processes to productise Professional Services both internally (within MIT) and externally (with clients).
Representing, promoting, and actively selling Sun Microsystems’ Client Solutions.
ICT Agency of Sri Lanka
Project Coordinator (2004 - 2005)
Writing and compiling corporate documentation including Annual Report, monthly Newsletter with a circulation of over 10,000 as well as press releases, brochures, and pamphlets.
Coordination and compilation of content for ICTA website, as well as websites of key ICTA partners including the Office of the Legal Draftsman and the Administrative Reforms Committee of Sri Lanka.
Event management – key role in organising press conferences, cocktails, presentations etc.
Oversight role for all company stationery, logos and other department-specific requirements.
Worked with Donor Relations and Strategic Partnerships Departments to build and foster multi stakeholder partnerships with donors and the private sector to strengthen ICTA’s e-development initiative; involved conceptualisation of strategic communication plan for enhancing ties with stakeholders.
Assisted in the ICT Investment and Private Sector Development program to develop local industry and attract Foreign Direct Investment (FDI) through multiple initiatives.
Affno Private Limited
Content Desginer (2002 - 2004)
Writing, researching and compiling content for websites and software solutions of numerous blue chip companies in Sri Lanka.
Undertook extensive research on the latest web trends in various industries including travel and tourism, tea, garments, banking, and leisure sectors.
Effectively managed and compiled content for company presentations.
Launched websites: (undertook research, writing, compiling, copy editing, substantive editing, proofreading, testing, and meta-tagging): SriLankan Airlines Corporate, SriLankan Airlines Golf, HSBC Corporate, Colombo Stock Exchange, Stassen Private Limited, Aitken Spence, Export Development Board, Sri Lanka Lanka Gem and Jewellery Exchange, Standard Trading Company.
Wrote content for new Sri Lankan Airlines site which won National Software Award.
Council on Hemispheric Affairs, Washington, D.C.
Research Associate (2001 - current)
Editing role for the Washington Report on the Hemisphere, research and writing of articles focused on the Americas.
Intern Coordinator - recruiting and orienting new interns.
Media Liaisons Officer – International Media queries daily from the BBC, New York Times, Miami Herald, and Washington Post.
Key Skills
Social Media Strategy Content Production CopywritingQualifications
Bachelor of Arts (2001)
University of Nottingham