RUWAN W
Marketing Manager
Experienced senior marketing leader driving strategic campaigns for tech brands.
Summary
Ruwan Wellalage is a seasoned senior marketing leader with 15 years of experience crafting dynamic marketing initiatives for technology brands. Specialising in driving strategic integrated marketing campaigns for startups, scale-ups, and large enterprises, Ruwan has a proven track record of delivering substantial revenue increases and positioning enterprises for success. With a Master of Commerce in Business (Marketing) and a background in senior marketing roles, Ruwan has successfully led high-performance teams, developed strategic marketing plans, executed events and webinars, managed vendor relationships, and analysed marketing performance data. Achievements include restructuring marketing teams, increasing engagement on social platforms, developing integrated marketing strategies, and delivering successful events. Ruwan is proficient in Microsoft Office, digital platforms, CRM systems, and speaks English, Sinhala, and Hindi.
Experience
Centorrino Technologies
Regional Marketing Lead (2024 - 2025)
Managed lead generation activities for APAC, supervised a marketing budget, implemented marketing programs for SMB expansion, and achieved significant growth in pipeline and contribution margin. Collaborated with strategic vendors and created high-performing customer stories for RingCentral.
RingCentral Australia
Senior Marketing Manager (2022 - 2024)
Led a high performance marketing team for the CT Group, developed and executed strategic marketing plans, collaborated with internal and external partners, managed vendor relationships, and analysed marketing performance data to optimise strategies. Achievements include restructuring marketing teams, increasing engagement on social platforms, and developing integrated marketing strategies.
Generation-e
Marketing Lead/CMO (2021 - 2022)
Led the marketing function, developed and executed marketing strategies, worked with partners to establish co-branded marketing plans, and drove inbound qualified leads for the business.
Wildlife Drones
Digital Marketing Advisor (2020 - 2022)
Provided cost reduction strategies, managed marketing budget, and implemented integrated marketing programs to drive lead generation for SMB expansion.
Sliced Tech (now part of Deloitte)
Marketing & Communications Manager (2020 - 2021)
Managed marketing and communications functions, built marketing capability, and implemented successful lead generation events.
Instaclustr
Marketing Director (2017 - 2020)
Managed APAC marketing, marketing automation, CRM, inbound marketing, and lifecycle marketing. Scaled marketing activities and technology to enable sales growth.
Engineers Australia
Senior Marketing Manager (2016 - 2017)
Managed campaign managers, developed strategies to increase engagement, and set up marketing operations and strategy for lead generation.
Australian National University
Manager, Marketing and Communications (2015 - 2015)
Led a team of marketing, communications, and student recruitment staff, delivered marketing and recruitment strategies, and redeveloped the CAP web resulting in increased preferences for courses.
Open Universities Australia (OUA)
Various Roles (2014 - 2015)
Managed marketing campaigns, communications, PR, media, and student communication initiatives. Implemented marketing automation capability with Salesforce, developed content strategies, and managed crisis communication.
Fairfax Media
Various Roles (2012 - 2013)
Managed direct marketing and customer engagement strategies for The Age and Sydney Morning Herald subscriptions. Implemented subscriber renewal strategies and managed subscriber benefits programs.
Symantec
Marketing Executive (2011 - 2012)
Managed direct marketing and lead generation programs across the Asia Pacific region. Tested and maintained data integrity in CRM systems.
Oracle
Various Roles (2009 - 2011)
Conducted customer demonstrations, coordinated product events, prepared go-to-market initiatives for Oracle solutions, and collaborated on sales initiatives with partners across the APAC region.
Centro Properties Group
Property Accountant (2006 - 2008)
Prepared financial statements for real estate assets, participated in budgeting and forecasting, and maintained data integrity in CRM systems.