Sabrina S
Marketing Strategist
A motivated, focused and tireless thinker of marketing strategies and techniques to achieve business's true potential.
Summary
Are you looking to take your business to the next level and need a helping hand to guide the company to effective marketing strategies? Look no further. Sabrina is a highly motivated and determined marketer who never stops brainstorming ways to achieve growth and success.
Sabrina holds a degree in Social Communication/Publicity and Advertising, backed by an impressive ten years of experience in the marketing field. With such a solid foundation, she deeply understands the core principles and techniques that drive successful marketing campaigns. Moreover, she knows the immense value of developing, implementing, and executing impactful marketing strategies which can positively impact a business. Having traversed the landscapes of various companies, she has honed her marketing skills and gained invaluable experience in multi-tasking and handling marketing routines.
Proficient in developing marketing strategy plans within the marketing budget, she has expertise in both offline and digital marketing. Passionate in digital strategies, she tracks a record of successfully driving brand awareness, engaging target audiences, optimizing SEO, managing and creating engaging social media content, executing email marketing campaigns, and running paid advertising campaigns.
Her unstoppable "thirst for knowledge" moved her to achieve a Diploma in Website Development, expanding her skillset in creating and managing CMS websites, particularly with platforms like WordPress. This additional expertise makes her a well-rounded marketer who understands the intersection between marketing and web development.
Whether working collaboratively within a team or independently, Sabrina is always eager to share her knowledge and continuously stay ahead of marketing trends. She knows that the marketing world is ever-evolving and is committed to keeping up with the latest strategies to ensure your business stays ahead of the competition.
With her expertise, passion, and unstoppable drive, she is the perfect partner to guide your company towards the success it deserves. Let's embark on this exciting marketing journey together!
Experience
db TraceART
Entrepreneur (2021 - current)
Successfully designed and built an e-commerce website using WordPress and Woocommerce plugins, generating brand awareness to a global audience.
Planned and created social media content (design and copy) on Instagram and Facebook, which effectively engaged the target audience, building a loyal following and increasing brand visibility.
Implemented search engine optimization (SEO) techniques that improved the website's visibility in search results.
Strategically developed and executed paid advertising campaigns on Google, Instagram, and Facebook.
SP Perfect Cleaning Services
Business Partner (2020 - 2021)
Digital Marketing
Successfully created and maintained social media accounts, leading to a substantial rise in the brand's online visibility and better engagement.
Analyzed and optimized social media content weekly, utilizing metrics and audience feedback to continually improve the overall effectiveness of the campaigns.
Generated and analyzed email marketing campaigns through Mailchimp, resulting in improved open rates, click-through rates, and conversions for the business.
Branding
Developed business branding for a company in the cleaning industry - a distinctive trading name, designing a memorable logo, crafting eye-catching business cards, producing an informative brochure, and designing visually appealing newsletters.
LDV Kindergarten Bilingual Education
Marketing Administrative Analyst (2015 - 2017)
Implemented marketing strategies that have significantly improved brand visibility and boosted sales.
Provided assistance to the Administrative Director, ensuring all operational processes ran seamlessly.
Developed engaging and interactive social media content on Instagram and Facebook that has significantly increased the company's online presence and customer engagement.
Provided exceptional customer service, ensuring that all clients received top-notch service and had a memorable experience with the company.
Cummins Engine Distributor
Marketing Coodinator (2010 - 2014)
Established the marketing team through interviews and skill analyses, guiding them towards effective strategies in marketing tasks.
Expertise in leading marketing teams across the states of South Brazil.
Developed an annual strategic marketing plan, effectively managing the marketing budget and providing regular reports to the Marketing Director.
Created and executed internal marketing campaigns, branding communications, and digital marketing initiatives, including the successful implementation and launch of a new intranet as an internal communication channel.
Managed, analyzed and presented monthly customer survey results. Implemented a computer software solution to streamline the process, resulting in a significant increase from 10 to 200 surveys per month.
Implemented and coordinated NPS (Net Promotor Score), a metric to measure customer satisfaction and loyalty in accordance with Cummins Engine Company standards (USA).
Introduced, implemented, and managed digital marketing efforts by creating and managing social media accounts, such as Facebook, LinkedIn, and YouTube channels, and supervising content planning and creation.
Launched a new website, managing the design, UX (user experience), and copywriting.
Reviewed and monitored Google AdWords account and campaigns, optimizing the newsletter process and flow, resulting in a subscriber base of 10 thousand.
Acted as the primary interface between the company and external stakeholders, including media agencies, press offices, and suppliers.
Managed the development of brand materials and video production.
Qualifications
Website Development (2020)
Mindroom Innovation
Social Communication/Publicity and Advertising (2003)
UNISC