Sacha C
Marketing Strategist
Marketing leader with 20 years experience across 3 sectors and 2 markets delivering results driven marketing for FTSE 500 brands.
Summary
Sacha is a seasoned and creative marketing director recognised for successfully leading the delivery of high-profile partnerships including the Holiday Inn and Holiday Inn Express London 2012 Olympic and Paralympic Tier 3 partnership and the Subway (UK) London Games NFL partnership 2017/18.
Throughout her career she has delivered campaigns and activations that have engaged customers, inspired colleagues, and driven significant commercial returns. Her marketing career has spanned two decades, across three sectors: quick service restaurants, telco and leisure and tourism.
She has held senior marketing roles for FTSE 500 organisations in two countries including Baskin Robbins Australia (Allied Domecq), Eagle Boys Pizza Australia, KFC (Yum Brands) UK, Subway UK&I, IHG and International Airlines Group Loyalty (IAG). Currently, Sacha is a freelance marketing consultant, marketing lecturer, coach and trainer.
Experience
Freelance
Consultant and Trainer (2020 - current)
Design and delivery of bespoke marketing short courses as well as freelance marketing support. Clients include both private and corporate SMEs including AAR Group.
Pearson College London
Freelance Lecturer and Tutor (2018 - 2020)
Pearson College London is a British private academic degree provider based in London owned by Pearson PLC. Founded in 2012, it is the only FTSE 100 company in the UK to design and deliver degrees. The college offers education, powered by industry experience.
Her Happy Hour GatHERing
Co-Founder, Host and Faciliator (2018 - 2020)
Her GatHERing is a space for women to be themselves, providing online as well as in-person events for women to access the positive benefits of personal development and coaching. Our mission is to make coaching available and accessible to every woman everywhere.
& Then Marketing
Founder, Freelance Marketeer (2018 - 2020)
& Then Marketing offers LinkedIn mentoring and bespoke marketing short courses as well as freelance marketing support. Clients include both private and corporate SMEs including Pearson College London and AAR Group.
Subway
Marketing Director, UK&I (2016 - 2018)
Responsible for leading and growing the UK&I marketing function with sole management of the franchise advertising fund P&L on behalf of 2500 franchise stores. Core responsibility was brand growth through strategic, high impact marketing and advertising including regional delivery of the global brand transformation mandate.
IHG
Brand Director, Portfolio Strategy (2013 - 2015)
Led delivery of brand assessments leveraging strategic analysis of performance, guest behaviours, and insight to support cross-functional delivery of campaigns, brand experience, and long-range planning.
IHG
Marketing Director, UK&I Commercial Marketing (2011 - 2013)
Responsible for leading the country marketing forum and delivery, representing circa 150 participating UK&I hotels and delivery of marketing solutions utilising franchisee’ discretionary marketing spend.
London 2012 Olympic Sponsorship
Marketing Director (2010 - 2011)
Led creation and delivering of marketing strategy to support tier 3 sponsorship. Responsible for recruitment, planning and marketing P&L.
IHG
Marketing Planning Manager, EMEA. (2008 - 2010)
Managed delivery of the annual marketing planning process for EMEA and regional brand teams.
KFC UK & Ireland
Senior Brand Manager (2006 - 2007)
Management of product development from NPD to national launch. 2007 campaigns included Supercharged Zinger Tower Burger, Complete Treat meal, Mum's Night Off, Variety Bucket, Summer Night Off.
Cross-functional team management, development of process/tools, development of insight-lead positioning, insight generation, ATL and BTL agency briefing, development of BTL and ATL advertising concepts, franchisee and senior management communication.
Qualifications
The Science of Well-being, Happiness - Psychology (2020)
Yale University
Marketing and Film & Media (1998)
Griffith University