Sally E
Content Strategist
Expert copywriter and content strategist specialising in technical, medical and scientific writing
Summary
Sally Elliott is an expert copywriter specialising in content strategy and complex, technical writing for clients in the technology, healthcare, and scientific industries. Combining tried-and-true techniques with one-of-a-kind creativity, Sally delivers quality content that engages audiences and helps businesses get found online.
With a breadth of knowledge, skills and experience spanning from visual art to agriculture, Sally brings unique perspectives and valuable insights to every project. A certified digital marketing professional with an academic background in visual art and journalism, Sally started her marketing career as a marketing generalist before specialising in copywriting and launching her own copywriting business in 2019.
Today, Sally helps startups and SMEs with SEO, content creation, social media strategy, website copywriting, ad copywriting, EDM campaigns, branding and social media planning and execution. Her hunger for learning and professional growth has led Sally to undertake a postgraduate Bachelor of Psychology degree, which she will complete in mid-2025. Sally aims to leverage her in-depth health and psychology knowledge to expand and enhance her copywriting capabilities.
Sally has worked in the legal industry, the not-for-profit sector and in startup and SME businesses, and she has a passion for all things environment, sustainability and social justice.
Experience
YOURCARE
Marketing Manager (2022 - 2023)
In this multi-faceted role, I lead and manage all marketing activities and projects for the company, reporting directly to the Director. Beginning with brand design and development and continuing with writing the company's website, this is a varied role requiring a combination of team and autonomous work.
Duties in this role include social media content creation, branded template development, hiring external contractors for various outsourced tasks, creating and managing document templates, managing social and web marketing channels, and assisting colleagues with recruitment, customer service and communications.
Temperature Checks
Content Strategist (2021 - current)
Developing content strategy
Creating and editing Instagram content
Social media engagement
Scheduling social media content
Writing blog articles
Interviewing people for articles and social media content
Content optimisation (SEO, topic research, data analysis)
OnScreen Designs
Content strategist (2021 - current)
Managing 4 x monthly content packages for agency’s clients
Content strategy, research and management
Writing and scheduling blog content
Writing and scheduling social media content (Facebook, Twitter, Instagram)
Content optimisation (SEO, topic, hashtag research)
Ad hoc web copywriting
BERK Labs
Google Ads copywriter (2021 - current)
Developing ad copy across a range of Google ad formats
Undertaking regular self-directed Best Practice training
Writing hundreds of headlines and captions based on thousands of keywords per account
Writing ads for a range of companies from SaaS & tech to performers, clothing retailers and health stores
Creating ads within a pre-built account structure (ad creation and optimisation after budget, targeting, campaign variables created by agency director)
Optimising ads until ‘Very good’ or ‘Excellent’ score
Key Skills
Search Engine Optimisation (SEO) Social Media Strategy Content Production Digital Marketing CopywritingQualifications
Certified Digital Marketing Professional (2018)
Digital Marketing Institute
Bachelor of Creative Industries (2014)
Queensland University of Technology (QUT)
Testimonials
DMS Creative