Sam T
Marketing Manager
Experienced General Manager with Expertise in Brand Growth and Team Leadership
Summary
Experienced general manager with a diverse marketing background in FMCG, digital, luxury, and retail industries. Skilled in strategic planning, brand leadership, and team management. Successful in driving brand growth and enhancing customer relationships. Experienced in senior leadership roles across various well-known companies. Possesses strong analytical skills and a track record of exceeding business targets.
Experience
Entain Australia
General Manager- Ladbrokes + neds brands (2021 - 2024)
Led strategic planning and brand growth for two Australian digital wagering brands with a marketing budget over $100m. Managed a team of up to 13 people and achieved significant brand share growth while reducing media spend.
Coles Supermarkets
Senior Marketing Manager, Coles Own Brands (2020 - 2021)
Managed a portfolio of over 3,000 products and led marketing initiatives to drive sales and brand equity for Coles brand products, resulting in a significant sales growth for Coles Finest brand.
Treasury Wine Estates
Global & ANZ Senior Brand Manager, Penfolds Wines (2016 - 2019)
Managed a global and Australian brand role for Penfolds Wines, overseeing strategic brand development and achieving commercial success by partnering with retail outlets and implementing global in-store activation platforms.
L'Oreal Australia
Marketing Manager & Acting Sales Manager, La Roche-Posay (2013 - 2015)
Led marketing initiatives for the fastest-growing division in L'Oreal, achieving significant brand growth. Successfully delivered large media campaigns and local initiatives that won global awards.
L'Oreal Australia
Group Product Manager, Designer Brand Fragrances (2013 - 2015)
Managed a portfolio of luxury fragrance brands and achieved double-digit sales growth through innovative marketing strategies and collaborations with key retail partners.