Sam U
Digital Marketing Strategist
Experienced Creative Strategist & Digital Marketer Specialising in Audience Growth and Leadership.
Summary
Creative Strategist and Digital Marketing Specialist with 12 years of experience delivering innovative campaigns. Skilled in Strategic Marketing, Audience Growth, Team Leadership, CRM, and Data-Driven Insights. Achieved significant audience growth at Sony Music Australia and developed tailored marketing strategies. Led social media and content teams at JMC Academy. Strong track record in digital marketing and audience development.
Experience
Sam Urban Consulting
Freelance Marketing Strategy Consultant (2025 - current)
Developing and executing tailored digital strategies for clients across industries, focusing on social, content, CRM, and paid media to drive audience growth and engagement.
Sony Music Australia
Senior Digital & Audience Development Manager (2019 - 2024)
Led key audience development and digital marketing strategies, managed creative campaigns, audience growth, CRM, audience insights, and brand partnerships. Delivered multiple #1 albums and significant audience growth.
JMC Academy
Senior National Digital & Social Media Executive (2015 - 2019)
Managed digital marketing strategy and team, implemented cross-platform campaigns, led partner collaborations, owned audience management, and innovative tech integrations.