Samantha K

Experience Oz is Australia’s leading supplier of domestic travel experiences. This role initially involved a 6-month rebrand - creating a new positioning for the business that appealed to a wider audience, and reinvigorating a team of five.

Since November Samantha has been working on this task remotely as the team now executes the brand successfully with little to no direction.

Monsoon Blooms is an ethical clothing company founded by Samantha and her husband to support the ancient Ayurvedic plant dyeing tradition of Ayurvastra. Although the brand is still in its infancy, they are encouraged by its early success and excited to see it blossom.

For two years Samantha managed all facets of public relations for The Slow, a boutique arts hotel in Bali, Indonesia. This job was carried out remotely and involved writing press releases, branded copy, social media content, and website copy, as well as liaising with a never-ending list of social influencers and media outlets.

Working for inBali.org saw Samantha managing the editorial contributions of a team of 15 writers; ensuring the site’s content was relevant, well written and optimised for SEO. She also worked in partnership development and sales with the assistance of my Sub-Editor. Her hiatus from this role was due to a change in ownership and funding of the website.

Letz Live is the leading provider of overseas Gap Year placements in Australia. In this role, Samantha developed a complete marketing and content strategy; assembled a branding analysis and overhaul; established a new sector of volunteer placements; and managed a suite of international video content, including pre and post-production and on-the-road film direction.

After a three-month stint of aimless backpacking, Samantha landed her first role in the travel industry. Working with Contiki Holidays gave her a deep insight into youth marketing and digital content. Her love for writing was well fostered by the global marketing team, and she was able to write much of the global social content, campaign copy and brochure segments.

Once leaving her full-time role with Contiki, she continued to work for them in a freelance capacity, going on to be a lead writer for their internationally distributed print brochures and one of the only writers involved in their 2016 website overhaul.

Established in 2004, Bamboo Marketing agency is an independent, award-winning shopper experience agency with a unique uncomplicated, collaborative way of thinking and working. It’s a simple philosophy, but few agencies do it. They do, and they have a track record to prove it.