Samuel P

Samuel P

Chief Marketing Officer

Sales and marketing strategist with entrepreneurial foundations and a return-on-investment compass.

New Cemoh QLD, Australia Cemoh since August 2022
Cemoh Profile

Summary

I help people fall in love with brands. Help organisations win and retain their business. Build trust with clients/users to help companies skyrocket. Bring innovation to corporations.

I have enjoyed many leadership positions throughout my career in multi-faceted sales, marketing management and consulting, brand strategy, intrapreneurship, entrepreneurship and innovation programs management.

From these, I have built a 360-degrees vision of marketing, and its positioning at the core of any company.

Having successfully worked in all roles of marketing, in different countries, and with companies of all sizes (from startups to large corporations) and industries, I can work on very specific marketing matters - and priorities - as well as build a whole strategic plan encompassing all activities (from digital to events, to social media and more).

In addition, I love community, outreach, building networks, and bringing innovation and entrepreneurship to organisations.

I also have a special place in my professional heart for internal and external customer relations - and problems. I solve them with logic, data and modern technology. I create, scale and optimise marketing and business strategies that matter.

To accomplish this, I focus on delivering key outcomes, building amazing teams and quickly adapting to new learnings.


Experience

Resumption

Founder and Managing Director (2021 - current)

Marketing and sales strategies for ambitious businesses and professionals.

Focus on adaptability and growth, based on solid foundations.

Bring "back to basics" approach to businesses where processes - and solid foundations - facilitate agile development, empower change and transformation, and drive marketing and business growth for organisations.

Has an extensive experience in intrapreneurship, corporate innovation and collaboration between start-ups and corporations.

A 360-degree approach to marketing, from strategy to implementation, with a strong focus on ROI instead of vanity metrics.

Passionate about product quality and advocate of early customer engagement during prototyping and early-stage development of new products/strategies, with testing activities and discovery workshops.

Work on creating positive transformation for organisations, focusing on ensuring continuity after our disengagement.

Worked with and led multiple teams, both onshore and offshore, and in complex environments in Australia, Eastern Europe, France, India, the United Kingdom and the United States. The experience gathered across the globe helps to bring different perspectives to the clients.

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Absolute Translations

Strategic Advisor - Marketing, communications and (2017 - 2020)

Advisor, communicator and business development support.

Bringing international expertise and network growth capabilities.

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The University of Queensland

Marketing Lead ilab Accelerator / UQ Ventures (2017 - 2020)

Growing entrepreneurship and innovation at The University of Queensland.

Marketing Lead - ilab Accelerator.

Startup Mentor/advisor.

Industry and community partnerships development (Here Technologies, IBM, ...).

Growing awareness and participation in entrepreneurial activities at the University and in the ecosystem.

Outreach, community development, engagement and management.

Crafting the marketing and communication strategy around ilab and the entrepreneurship and innovation initiatives at The University of Queensland.

Managing communications for internal and external audiences in a three dimension framework of multiple audience profiles and varied interests and industries (executives, government, general audience, students, ... in education, entrepreneurship, business and corporations).

Consulting and advising on the marketing curriculum at UQ and the inclusion of entrepreneurship within the university's context.

Advisor and advocate for entrepreneurial education.

Day-to-day handling of ilab's communication channels (social media management and growth, website management, writing of press releases, blog posts, events and programs-related updates).

Events organisation and management.

External relations with the ecosystem and wider community. Universities and members of the education space / Government representatives / Executives and stakeholders in the corporate and entrepreneurial space.

Growing the profile of ilab, UQ and entrepreneurship in QLD and Australia.

Aligning ilab, entrepreneurial initiatives and communications to The University of Queensland's messaging and branding.

Contributing to raising the university's profile on a local, national and international scale.

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Samuel Pavin

Senior Consultant - Innovation, sales & marketing (2014 - 2021)

Consultant on business and marketing strategy, and corporate innovation/intrapreneurship.

Fractional CMO / Chief of Staff.

Strategic Advisor to start-ups and small businesses.

Crisis management and communications.

Builder of innovation and entrepreneurial ecosystems.

Consulting on management and leadership.

Leading teams, nurturing junior employees.

Tailored consulting and project management.

Business and brand management consulting, business and staff development, recruitment.

Project design and management.

Industry partnership and innovation ecosystems builder.

Internal and external customer experience.

Technology with purpose (focus on the use of tech).

Marketing, marketing strategy and content marketing.

Strong focus on social media marketing and community management.

Strong history in project management and program development.

Ecosystem development and event management.

Social Media Expert.

Community building and management.

Social media reach and engagement.

Growth and traffic development.

Copywriting and translation, English and French.

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IBM

Marketing Resource Manager (2008 - 2015)

Recruitment and Business Development, in collaboration with the IBM “IDR” team, dedicated to partnering with ISVs (Independent Software Vendors).

Portfolio management of existing partners (developers, vendors, integrators) and consulting and building of marketing strategy and plans with IBM’s partners.

150+ marketing strategies developed for partners. 120% of target achieved in first six months.

Management of the co-marketing funding requests, plans, campaigns and deals generated, for the whole IBM IDR France team.

Internal and external consulting about global partnership programs

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Key Skills
Social Media Strategy Campaign Management Event Management Brand Strategy Marketing Strategy
Qualifications
Creative Problem Solving (2020)

University of Minnesota

Foreign Languages applied to Trade and Commerce (2002)

Université Rennes II, Haute Bretagne

Key Industries
Health Care & Social Assistance Start-Ups Technology