Highly
Rated

Sara Allan

Sara Allan

Digital Marketing Manager

As a strategy junkie and data nerd, Sara's expertise lies in crafting irresistible marketing strategies that deliver growth.

55 days
QLD, Australia
Cemoh since November 2021
Cemoh Profile

Summary

Are you seeking a digital marketing professional to enhance your online presence? Look no further than one of our more experienced Cemohs, Sara!

With over 15 years of marketing expertise under her belt, Sara brings a wide array of talents that she has harnessed from working within various sectors. Her key skills are digital marketing, marketing strategy, pay-per-click (PPC), search engine optimisation (SEO), and social media management which have resulted in successes with several businesses.

Her most recent experience has been growing her very own digital agency where she tailors targeted marketing solutions for small to medium businesses that are looking to take the next step in their growth journey. Prior to that, Sara was the marketing manager for Oxfam where she developed and implemented strategic marketing activities to support sales and brand growth across several sales channels. Sara also has over five years of experience working in B2B where she was the marketing coordinator for Oliveri with her primary tasks focused on enhancing brand value.

With her experience in mind, Sara would be best suited to working with businesses that fall within the fashion, professional services, and retail trade sectors.

If she’s not elbow-deep in some digital marketing project, you’ll find Sara bailed up in the backyard with her two sport crazy boys: or cooking up a storm with her ex-chef turned painter and decorator husband. Sara also doesn’t mind hiking around southern Queensland or exploring the markets in the Tamborine Mountain region.

Experience

Rose Street Digital

Marketing Director (2020 - current)

Creating marketing strategies by understanding audiences and tailoring targeted marketing solutions.

Utilising analytics to craft irresistible strategies across multiple platforms to optimise results.

Delivering growth through digital advertising with a positive return on investment.

Development and implementation of social media advertising campaigns including (but not limited to) catalogue sales, conversion, traffic, engagement and lead generation campaigns using custom, lookalike and interest targeting audiences.

Development and implementation of Google advertising campaigns including (but not limited to) search, re-marketing, shopping and traffic campaigns.

Enhancing user experience through search engine optimisation (SEO).


Maggie and Jimmy's

Marketing Director (2018 - 2020)

Development and implementation of strategic marketing direction.

Management of three staff members across the retail, online and wholesale channels.

Content creation and analysis for organic social media.

Strategy development and implementation for direct mail campaigns.

Strategy development and implementation for paid media placements and public relations.

Analysis of marketing campaigns against sales targets whilst developing, managing and reporting on marketing costs for the retail arm of the organisation.


Oxfam Australia Trading

National Marketing Manager (2012 - 2019)

Development and implementation of strategic marketing activities to support retail sales and brand growth.

Management of three staff members across the retail, online and wholesale channels.

Content creation and analysis for organic social media.

Strategy development and implementation for direct mail campaigns.

Strategy development and implementation for paid media placements and public relations.

Analysis of marketing campaigns against sales targets whilst developing, managing and reporting on marketing costs for the retail arm of the organisation.

Key Skills

Digital Marketing Marketing Strategy Pay Per Click (PPC) Search Engine Optimisation (SEO) Social Media Management

Qualifications

Marketing (2012)
University of South Australia
Public Relations (2003)
Kathryn Dean School of Media

Testimonials

Key Industries

Fashion Professional Services Retail Trade
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