sara B
Digital Marketing Manager
Digital Marketing Expert with 10+ Years of Experience in e-Commerce & Social Media
Summary
Sara Barron is a Digital Marketing Expert with over 10 years of experience working with B2B & B2C brands, specializing in e-Commerce, Social Media Management, Marketing Strategy, Content Creation, Email Marketing, Paid Advertising (Facebook, Google Ads), CRO, and SEO. She has managed digital marketing teams, overseeing website optimization, UX, digital strategy, CRM development, SEO/SEM techniques, and social media campaigns. Sara has worked with fashion e-Commerce brands like StyleTread, Diana Ferrari, Williams, and Mathers, handling SEO, eDM executions, Google Adwords campaigns, website search optimization, Facebook ads, and analytics. She has a Master's in Marketing and a Bachelor of Commerce from RMIT University and the University of Western Australia.
Experience
Bear Agency
Co-Founder & Marketing Director (2021 - 2024)
Co-founded Bear Agency, driving digital marketing strategies for B2B & B2C brands, specializing in e-Commerce, social media management, marketing strategy, content creation, email marketing, paid advertising, CRO, and SEO.
Dineamic
Head of Digital & e-Commerce (2019 - 2021)
Reported to the CEO, managed the Digital & e-Commerce team, website optimization, UX, CRM & Marketing Automation development, SEO strategies, Facebook & Google Ads, social media campaigns, and website projects.
Schiavello
Digital Marketing Manager (2017 - 2019)
Managed 4 fashion e-Commerce brands, overseeing SEO, eDM executions, Google Adwords campaigns, website search optimization, Facebook ads, and personas, focusing on lead conversions and site optimization.
Munro Footwear Group
Digital Marketing Specialist (2015 - 2017)
Designed and managed all aspects of the digital marketing department, SEO site checks, competitor analysis, campaign budgeting, website projects, social media strategy, and channel execution.
Qualifications
Marketing (2015)
RMIT
Commerce (2013)
University of Western Australia