Sara Honegger

A hard-working and dedicated marketer, driven to effectively use her abilities to deliver excellent results for clients.


Cemoh Type

Marketing Manager

Location

QLD, Australia


Summary

Are you seeking a passionate and target-oriented marketing manager with demonstrated experience across advertising, campaigns, and media? We have just what you need in Sara!

With over 12 years of marketing and media experience, Sara brings a wealth of knowledge and skills that she has harnessed from working both in Australia and overseas. Having grown up in Switzerland, where she also completed her studies in business communications, Sara’s first marketing role was with none other than the Swedish flat-pack furniture God, IKEA. Sara’s most recent role has been with Personalised Plates Queensland as their marketing manager where her responsibilities revolved around strategic market planning, brand management, and the development of annual marketing plans. Sara’s key skills range from brand strategy, campaign strategy, and campaign management to marketing strategy and project management, making her a highly effective marketer that can fit in and manage an existing team with ease.

Her expertise lies in the planning and implementation of campaigns across both traditional and digital marketing channels. Add to this an unparalleled knowledge of synergising marketing and media makes Sara the perfect candidate for businesses that fall within the automotive, news, information, retail trade, technology, media, and telecommunications industries.

In her spare time, Sara is a devoted CrossFit athlete and trainer with aspirations of one day competing at a games event. Assuming her love of travel and adventure doesn’t get in the way!

Experience

Poolwerx (Cemoh)

Marketing Manager (2021 - 2021)

With over 25 years in the market as Australia’s largest network of pool retail stores and mobile service units, Poolwerx has become the go-to brand for Aussies who want affordable, professional, and committed service.

Poolwerx was one of Sara’s first clients as a Cemoh where she was tasked with enhancing the online presence of the brand by updating and managing their website content as well as delivering on all SEO and landing page campaigns. Sara was also responsible for:

Refining and managing franchisee Google My Business accounts

Point of contact for any franchisee marketing requests

Working with designers to produce campaign assets


Emesent (Cemoh)

Marketing Research (2021 - 2021)

A Brisbane-based company founded in 2018, Emesent is a world leader in drone autonomy, LiDAR mapping, and data analytics predominantly focused on the mining, infrastructure, survey, and mapping industries.

Sara was tasked by Emesent to conduct a customer research study with the objective to get a deeper understanding of how current customers perceive Emesent across and within each customer journey phase.

Through this study, she was able to draw in-depth insights and conclusions of each phase and presented her findings to the Emesent management team.


Willseye Film Production (Cemoh)

Client Project Manager (2021 - 2022)

Willseye is a creative media company that specialises in video production, creative consulting and direction, concept development, production facilitation, and post-production.

Sara was brought on as the client project manager where she assisted with new client project pitches as well as managing junior staff members within the team. Other features of her role included:

Managing film production.

Managing the internal podcast project

Drawing up social media strategies

Providing and implementing business development and marketing strategies

Social media scheduling.


Personalised Plate QLD

Marketing & Communication (2018 - 2021)

Overall responsibility for strategic market planning, PPQ brand management and development of the annual marketing plan and new product business proposals

Mentor and lead the marketing team with three direct reports

Ongoing management of creative and media agencies, as well as external graphics designer and stakeholders

Briefing and approving of marketing collateral including paid media, creative concepts, content, organic social, eDM and website assets

Develop strategic partnership activities and implement the execution framework Fiscal responsibility for the marketing budget and effective control of marketing results and achievement of marketing objectives within designated budgets

Management of market research programs and agencies (qualitative and quantitative) including regular brand heath tracking, customer surveys and social media monitoring

Post campaign evaluations, monthly business reporting to TMR

Research, analyse and monitor financial, technological and demographic factors to enable PPQ to capitalise on market opportunities


Zenith Media

Account Management (2015 - 2018)

Overall responsibility for strategic media planning and media budget distribution for client portfolio of Australia Zoo, Personalised Plates Queensland, Act for Kids, Nudgee College, Urbex Realestate, QLD Rail, AP Eagers and Battery World

Leading and developing a team with two direct reports

Present media strategies to address client briefs and needs

Briefing and evaluating publishers responses across traditional and digital media

Ensure campaigns are successfully implemented, executed, optimised and reported on

Maintaining close and strong relationship with creative agencies, media publishers and clients

Management of a large client base, managing a high workload and tight deadlines


OMD

Media & Campaign Planning (2014 - 2015)

Implement and execute campaigns across all traditional and digital channels

Reviewing ongoing campaign performance and optimise where necessary to ensure campaign targets are met or exceeded

Generate insights through the utilisation of effective tools and provide strategic planning and direction based on findings

Post campaign evaluation and reporting

Maintain close relationship with creative agencies, publishers and clients

Negotiating with media representatives

Key Skills

Brand Strategy, Campaign Strategy, Campaign Management, Marketing Strategy, Project Management

Key Industries

Automotive, News, Information, Media & Telecommunications, Professional Services, Retail Trade, Technology, Tourism & Travel, Wholesale Trade