Summary
An accomplished marketing leader with in-depth knowledge and experience across the marketing and communications landscape. Sarah utilises marketing strategy and analyses data to achieve business goals and desired brand positioning, with a focus on marketing as a revenue stream. Fascinated by consumer behaviour, Sarah uses customer insights and customer journeys to create effective marketing strategies. She is also experienced in leading teams within retail, marketing, product development, eCommerce, and wholesale.
Experience
Apéro Label
Ecommerce and Digital Marketing Manager (2021 - 2022)
Developed the eCommerce and digital strategies
Managed and mentored a team of five within the digital design and PR team
Performed strategic planning and execution of campaigns and sale/promotional periods within the business for the Australian and international markets
Analysis of data to make decisions for business success including new collections and promotions to align
Created briefs for all email marketing, copy, and developing content ideas for the graphic design team and art director.
Studio Mode
Freelance Marketer (2016 - 2022)
Digital marketing strategy
Social media management and campaign strategy
Ad account management
Liaising with stakeholders of Facebook ads, SEO and Google ads
Influencer marketing
PR agency correspondence
Brands include St Cloud Label and White Label Noba.
Betts Shoes
Product Developer (2011 - 2016)
Product development for women's shoes within the Betts brands, Airflex and ZU
Worked with OTB budgets
Met category ordering requirements and budgets
Merchandising for 300 stores
Working with international suppliers and manufacturers
Collaborating and developing an accessories line
Product development of handbags,
Qualifications
Bachelor of Business Majoring in Marketing (2020)
Torrens University
Diploma of Marketing (2019)
Torrens University
Bachelor of Commerce (2010)
Curtin University