Sarah L
Marketing Manager
One of the Cemoh OGs, Sarah embodies the entrepreneurial spirit with her passion for using marketing to deliver success.
Summary
Goal-oriented marketing expert, Sarah has 8+ years of marketing experience working with e-commerce, SME's and global businesses. Sarah has proven to be successful in planning and implementing large scale campaigns, social and content marketing strategies, marketing automation and podcast production.
Sarah has worked closely with graphic designers briefing them for case studies, event artwork, POS, advertising, digital banners, product catalogues and flyers. She has also shown a strong ability to conduct changes to website platforms including Shopify, WordPress and Magento, build and construct eDM templates, write content and set up marketing automation workflows in Drip.
Sarah has a keen eye for detail and customer experience. She has the ability to find the problem and provide a solution.
Sarah has planned, coordinated and successfully executed events in Australia, New Zealand, Japan, Singapore and Korea. Sarah managed tasks including communications with customers, suppliers and venue organisers, briefed artwork for display panels, POS and event advertising, organised transport, staffing rota and ensured each deadline was met.
Eager to improve on her skills all the time Sarah is always willing to take on new challenges and will give 100% to whatever she is tasked with.
In January 2019, Sarah joined the Cemoh team as a casual helping to manage the internal Marketing and Podcast Production. In this role, Sarah successfully managed the Social Media strategy, Blog posts both internal and external, event planning and Podcast Production. During this time she has secured podcast guests such as Sean Buckley the Executive Chairman and Owner of Ultra Tune, Adam Schwab the Co-Founder of Luxury Escapes and Glen Richards who is a panellist on the television show Shark Tank.
In 2020 Sarah began working with the Cookie Cutter Shop as one of Cemoh's first Cemohs. Sarah helped the Cookie Cutter Shop implement strategies to improve brand awareness and Customer experience. Outside of work, Sarah is a wife and mum to two girls, Macy and Indie, enjoys running and loves to spend time with the kids. In 2019 Sarah completed her first Gold Coast Half Marathon and previously competed in State and National titles for Irish Dancing. Sarah has more recently started playing indoor netball and swimming to keep up her fitness.
Experience
Freddy & Co (Cemoh)
Marketing Manager (2021 - 2022)
During Sarah's time with Freddy and Co she managed all aspects of their marketing from preparing and implementing content calendars to website updates and email marketing.
Revamped email marketing strategies to increase open and click through rates.
Created social media tiles and website banner images using Canva to meet brand guidelines.
Implemented website updates and changes when required.
Created and maintained the content marketing calendar to schedule consistent content and tone of voice.
Managed teams of brand representatives.
Implemented and executed successful marketing automation workflows using Drip.
Generated monthly performance reports for campaigns, social media and online marketing to inform future strategies.
Managed 3rd party contractors for websites, branding, design work etc.
Assisted with website copy updates to improve SEO.
Managed 3rd party advertorials and giveaways.
Cemoh
Customer Success Manager (2020 - 2022)
Created customer and Cemoh support strategy to increase customer and Cemoh retention.
Provided support to 50+ Customers and Cemohs when required.
Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
Played an instrumental role in client satisfaction by working with operational teams to find a resolution for service issues.
Cookie Cutter Shop (Cemoh)
Marketing Manager (2020 - 2022)
Sarah successfully developed and implemented a digital marketing strategy to boost brand awareness, increase customer retention and return customers and drive new customers to Cookie Cutter Shop.
Planned and executed successful marketing campaigns.
Developed and executed content calendars for blogs and email marketing.
Set up marketing automation workflows to drive leads and repeat customers using Drip.
Managed and updated the website to improve brand awareness and user experience.
New Farm Confectionery (Cemoh)
Marketing Manager (2020 - current)
Since beginning with New Farm Confectionery Sarah has boosted brand awareness and generated leads while managing marketing campaigns, social media content and email marketing.
Developed event strategies and tactical plans to achieve successful events.
She managed workflow between staff, coordinating documents, planning and creative material distribution.
Briefed experienced contractors to complete projects on time and within budget requirements.
Presented marketing strategies for both B2C and B2B customers.
Briefed and managed campaign specific photoshoots.
Managed campaign specific packaging and print requirements.
Planned and implemented campaign specific giveaways.
Briefed, created and managed 10 sec credit lines for campaign specific advertising
Generated reports detailing campaign, social media and online marketing performance.
Created social tiles and eDM templates using Canva, developed and implemented successful automated emails and boosted open rates for email campaigns. Their average open rate is 35%.
Paper Planes
Marketing Podcast Manager (2019 - 2020)
Managed and promoted podcasts on multiple channels.
Knauf Insulation
Marketing Communication Coordinator (2012 - 2019)
Marketing Communication Coordinator, Key Account Manager, Customer Service Representative.
Supported key account, Bunnings with digital and print marketing material to support both the internal team and customers in Australia and New Zealand.
Prepared social media content calendar for Earthwool Insulation.
Developed blogs for Earthwool, Earthwool Glasswool and Knauf Insulation Australia websites.
Collated and prepared case studies for Knauf Insulation Australia and New Zealand.
Supported the transition and development of new websites for Australia, New Zealand, Japan, Korea and Vietnam.
Planned and coordinated event requirements for both local and International events.
Communicated information about campaigns both internally and externally.
Prepared eDM's for B2B customers.
Planned internal sales and marketing conferences.
Proofread marketing documentation to check for spelling, grammar and syntax errors.
Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
Sourced vendors for services such as video production and materials to complete marketing objectives.
Wrote copy that maintained compliance with corporate and legal guidelines.
Key Skills
Social Media Strategy Email Marketing eCommerce Marketing AutomationTestimonials
Birds on Bikes