
Shania M
Marketing Strategist
Passionate about driving brands through digital efforts and sustainable sales processes.
Summary
Marketing & brand professional who aims to use marketing to improve customer experiences, solve problems, drive product innovation and then leverage digital tools to support strategy. Seeking opportunities to utilise my expertise in brand communications.
Marketing Strategy | Digital Communications | HubSpot CRM | Social Media Management
Experience
Gaia Marketing Lab
Founder (2024 - current)
Founded a marketing studio offering brand strategy, design, digital content, and campaign execution. Support small to mid-sized businesses with marketing solutions within service-based industries. Manage client relationships from discovery through to project delivery, ensuring clear communication and results. Oversee creative direction and coordinate cross-functional teams to produce consistent, high-quality work aligned with client goals.
Class Professionals
Marketing Consultant (2022 - current)
Implementing HubSpot CRM, mapping operational pain points, and standardising marketing and recruitment processes. Develop and execute social media, email, and content strategies. Co-created an executive recruitment program in collaboration with a former school principal to attract senior talent. Leading UI/UX design and project management for a mobile app redevelopment through Gaia Marketing Lab. Deliver design for key website pages and currently manage ongoing website development and improvements.
oneboard.app
Head of Marketing & Communications (2021 - 2022)
Led a team in a fast-paced, funded startup environment.Developed marketing plans that aligned with brand standards and organisational goals.Managed social media, email marketing, paid campaigns and liaising with partner experience providers. Built and nurtured a community of travellers and explorers. Facilitated collaborations, acting as a liaison between parties.
The Synergy Project
Marketing and Customer Relations (2019 - 2022)
Built a portfolio of entertainment options for corporate events, weddings and the hospitality industry. Managed social media marketing, designed brochures, and created promotional materials to boost brand visibility. Handled customer inquiries, proposals, negotiations, and provided client servicing.
Qualifications
Master of Business Administration (M.B.A.) (2024)
Kaplan Business School
Bachelor of Business Administration (B.B.A.) (2021)
S.S. Dempo College of Commerce & Economics