Shannon B

Working in an agile team migrating content from a legacy CMS to SharePoint Online. Re-designing IA site maps in Miro, building landing and content pages using SharePoint web parts and best practice user experience.

Delivering digital content initiatives and experiences to attract, engage and retain members across HCF’s owned channels, website, member portal, mobile app, chatbot and eDMs.

Managing product marketing activities for a B2B transport software, focusing on increasing growth across paid and organic channels. Managing overseas developer teams.

Leading the SEO team, running audits, creating strategy roadmaps and implementation. Increasing performance and generate leads from Organic Search for B2C and B2B businesses. Account and client management.

Part of the Lotteries & Keno division, working in the CRM & Customer Experience Team driving revenue and growth through tactical email, SMS, and Push campaigns. A/B testing and optimisation (from build to execution), using Adobe Campaign and Tableau.

Leading the SEO and PPC team, driving digital marketing sales in a newly created digital division. Working with new and existing clients, creating, and implementing omni-channel digital strategies. Training internal teams on best practise SEO and Google Ads.

One off projects and contract work for agencies or working directly with local and eCommerce businesses across Australia. Providing digital optimisation services to maximise leads through SEO, CRO, PPC and targeted content.

SEO contractor helping clients with SEO audits, strategy & implementation. Driving results with on-page and offpage strategies for new and existing businesses, including ecommerce start-ups, functional training gyms, a national aged care provider and a local strata management consultancy.

Managing Google Analytics for all digital assets and providing insights on key metrics, user behaviour and overall digital marketing performance. Analysing web traffic, site behaviour and tracking issues. Project lead for the marketing data strategy roadmap.

Managing multiple web projects and high-volume content updates (across intranet and multiple public-facing websites). Content strategy and optimisation (SEO, Usability, Accessibility). Building surveys, forms, email marketing and web development.