Summary
Entrepreneurial and creative business leader with a passion for powerful storytelling. Experienced in strategic planning, launching products/services, and driving business growth. Strong track record in team leadership, maximising performance, and achieving success. Selected as a judge for global communication awards. Skilled in analytics, critical thinking, corporate strategy, and employee motivation.
Experience
One Roof Agency
Founder & Managing Director (2019 - current)
Founded One Roof Agency, developed brand identity, led team recruitment, managed commercial performance, and drove new business generation.
I have now successfully owned, operated and scaled the business to be a recognised boutique agency; committed to achieving outstanding results for our clients.
One Roof Agency is a contemporary communications agency and home to creative ideas that drive commercial outcomes for your brand.
We’re thinkers, wordsmiths, storytellers, doers. We build communities, drive growth and understand the importance of brand love. We create and implement programs that matter and demonstrate measurable value.
We do this through our combined industry expertise and by partnering with you and your team, as well as our agency partners, to deliver the best results imaginable.
We like to think of it as all working together harmoniously under One Roof.
Daylight Agency
Operations Director (2018 - 2019)
Enhanced agency processes, managed top revenue clients, mentored workforce, and contributed to strategic direction.
Younique - Corporate
Market VP Australia & New Zealand (2016 - 2018)
Oversaw ANZ commercial performance, executed sales campaigns, hosted annual presenter event, and built strong relationships.
Telstra Corporate Head Office
Head of External Messaging, Content & Digital (2014 - 2016)
Managed global marketing team, collaborated with PR agencies, crafted SEO content, and delivered thought leadership reports.
Wrights PR, Communicado, GD Publicity, Undertow
PR Account Management (2002 - 2014)
Progressed from junior consultant to General Manager, managed traditional PR activities, and excelled in client service and new business development.