A highly skilled Marketing and Communications Specialist, Shelly will take ownership of your marketing activities like a duck to water.
For almost two decades, Shelly has served as a marketing and communications professional across a variety of service industries – government, not-for-profit and private enterprise based in Singapore, Hong Kong and now Australia. Equipped with a wide range of marketing skills and commercial know-how, her strengths include: project management, copywriting, branding, website development, stakeholder relations and overseeing marketing and communication functions.
In recent years, she has met with a number of small to medium businesses with ambitious goals that wanted to enhance their marketing initiatives, yet needed the help of an expert. To solve this problem, Scaleup Marketing was established - providing professional marketing services on demand.
What energises Shelly?... Connecting with Aussie Founders with tech-based solutions. She loves being a part of the innovation, trade and commercialisation ecosystem; helping homegrown companies effectively communicate their value proposition and key capabilities in a way that is clear, concise and customer-focussed.
In her spare time, she enjoys scuba diving, swimming and enjoying the natural wonders of Queensland.
Founder & Principal Marketing Consultant (2018 - 2023)Read more
Marketing Communications Advisor (2016 - 2018)Read more
Marketing & Communications Advisor (2012 - 2015)Read more
Hong Kong Cancer Fund
Marketing, Communications & Editorial Manager (2007 - 2011)Read more
Hong Kong Trade Development Council
Assistant Marketing & Communications Manager (2004 - 2006)Read more
Key SkillsProject Management Copywriting Brand Strategy Marketing Automation Marketing Strategy
UNSW Australian Graduate School of Management
Bachelor of Business (2000)
La Trobe University