Shelly L
Marketing Manager
A highly skilled Marketing and Communications Specialist, Shelly will take ownership of your marketing activities like a duck to water.
Summary
For almost two decades, Shelly has served as a marketing and communications professional across a variety of service industries – government, not-for-profit and private enterprise based in Singapore, Hong Kong and now Australia. Equipped with a wide range of marketing skills and commercial know-how, her strengths include: project management, copywriting, branding, website development, stakeholder relations and overseeing marketing and communication functions.
In recent years, she has met with a number of small to medium businesses with ambitious goals that wanted to enhance their marketing initiatives, yet needed the help of an expert. To solve this problem, Scaleup Marketing was established - providing professional marketing services on demand.
What energises Shelly?... Connecting with Aussie Founders with tech-based solutions. She loves being a part of the innovation, trade and commercialisation ecosystem; helping homegrown companies effectively communicate their value proposition and key capabilities in a way that is clear, concise and customer-focussed.
In her spare time, she enjoys scuba diving, swimming and enjoying the natural wonders of Queensland.
Experience
Scaleup Marketing
Founder & Principal Marketing Consultant (2018 - 2023)
Scaleup Marketing provides professional marketing services on demand, helping small to medium companies achieve their business objectives through marketing excellence. As the owner, Shelly is contracted by clients to serve as their Senior Marketing and Communications Manager.
Key clients: Impact Tech Ventures | Australian Technologies Competition | FD Global Connections | Tartarus Underground Hire | Junior Frequent Flyer.
Education Queensland
Marketing Communications Advisor (2016 - 2018)
Prepare and implement communication plans and deliver effective communications within the community. Shelly's role was to help digitise school communication platforms, redesign website, establish consistent branding and introduce digital media tools
Freelance Consultant
Marketing & Communications Advisor (2012 - 2015)
Working with freelance clients such as Hanas Energy (Hong Kong) and National Ambulance (Abu Dhabi) - Shelly guided the direction and implementation of a variety of marketing, communication, content, digital marketing, and stakeholder solutions
Hong Kong Cancer Fund
Marketing, Communications & Editorial Manager (2007 - 2011)
Accountable for all donor communications, corporate communications, messaging, copywriting of advertising, donor campaigns, press releases, and letters from the CEO as well as public education campaigns and brand reputation management.
Hong Kong Trade Development Council
Assistant Marketing & Communications Manager (2004 - 2006)
The Hong Kong Trade Development Council is a quasi-government organisation - responsible for the promotion of Hong Kong's trade. Shelly's role was to support the Services Promotion Department by promoting Hong Kong’s key service pillars including: logistics, financial and legal services, design, entertainment and licensing to a global audience. This encompassed: organising business missions and trade events, writing press releases, press kits and event-marketing publications; preparing speeches, forewords, Q&A, fact sheets for senior management as well as managing the production of corporate videos, script writing, and media interviews.
Key Skills
Project Management Copywriting Brand Strategy Marketing Automation Marketing StrategyQualifications
MBA (2013)
UNSW Australian Graduate School of Management
Bachelor of Business (2000)
La Trobe University