Sonya L
Marketing Strategist
Experienced marketing leader with a track record of driving growth and brand success across industries.
Summary
Sonya Link is an experienced marketing communications professional and business leader with over 30 years of management roles in various industries. Known for developing brand strategies, building high-performance teams, and entering emerging markets across APAC and EMEA. Skilled in managing P&L, budgeting, and creating marketing strategies for start-ups and tech companies. Demonstrated success as Chief Operating Officer and Global General Manager. Extensive experience at Align Technology BV and Optus, with achievements in revenue growth and brand awareness. Proven track record in marketing, communications, and business development.
Experience
Marketing Consultancy Services
Self-Employed (2020 - current)
Specialised in creating and implementing marketing and communication strategies for start-ups and technology companies. Notable projects include roles as Chief Operating Officer at OneSmile Aligners and Global General Manager at Woman Explore.
Align Technology BV
Director of Marketing Communications, EMEA (2018 - 2020)
Led marketing strategies to drive Invisalign system utilization and business growth. Established Marketing Communications Centre of Excellence. Previous roles include Director of Marketing, Expansion Markets, and Director of Consumer Marketing in EMEA.
Optus
Regional Marketing Manager - Acquisition, SMB (2010 - 2012)
Developed marketing plans achieving quarterly uplifts and managed Optus Country transition. At Optus Business, increased revenue pipeline and spontaneous brand awareness. Prior roles included Portfolio Marketing Manager.
FlexiGroup Pty Ltd
Channel Marketing Manager NZ (2004 - 2007)
Achieved significant revenue growth through marketing channel strategies in New Zealand. Developed channel plans for Apple Resellers and established private-label finance partnerships.
Lexmark Australia
Marketing Strategies Manager - Asia Pacific (2001 - 2004)
Crafted marketing communications, brand strategy, and product launch strategies for the Asia Pacific region. Developed brand governance processes and channel incentive programs.