Sophia S
Marketing Strategist
Experienced Public Health Communications Specialist with Strong Digital Marketing Skills
Summary
Sophia Sorensen is an entrepreneurial public health communications specialist with experience in social and digital media management, project management, content creation, and marketing coordination. She has worked in various roles at Queensland Health, Health & Wellbeing Queensland, and as a Founder of On The Nose Co. Sophia has a strong track record of developing and executing successful strategies, managing social platforms, and driving engagement through innovative campaigns. She is also skilled in copywriting and has experience in freelance social media advising and managing. Sophia holds a Grad Cert. in Public Health from Deakin University and a B.Communications in Advertising & Journalism from Bond University.
Experience
On The Nose Co
Founder (2024 - 2025)
Founded a business focused on improving breathing among athletes through nasal strips. Successfully obtained TGA approval, developed marketing strategies, managed product logistics, and handled stockist relationships.
Health & Wellbeing Queensland
Senior Communications Advisor (A06) (2024 - 2024)
Lead platform strategies and collaborated with health professionals on digital content creation. Produced blogs, managed social platforms, and designed social posts to promote health and wellbeing initiatives.
Type Strong
Shareholder, Fractional Marketing Lead (2021 - current)
Responsible for growth strategies, content creation, social media management, influencer partnerships, email marketing campaigns, and blog writing. Managed a team of three and contributed to the global expansion of diabetes-related products.
Queensland Health
Senior Social & Digital Media Officer (A06) (2021 - 2024)
Responsible for large-scale project management, platform strategies, and guiding colleagues on content creation. Led documentary and podcast projects, managed advertising campaigns, and developed partnership engagements with stakeholders.
Insight Social Media
Copywriter (2019 - 2020)
Developed campaign ideas, briefed TikTok trends, and worked on client accounts. Pitched and gained new clients, reviewed and proofed various content, and maintained brand tone in writing.
Insight Social Media
Social Media Manager (2019 - 2019)
Managed multiple client accounts, handled content creation, scheduling, blog-writing, reporting, and advertising. Developed successful eCommerce advertising funnels and created branding collateral for a dating app.
Life Apparel Co
Marketing Coordinator (2018 - 2019)
Managed marketing activities including copywriting, social media, influencer management, EDM creation, PR, and collaborations. Project-managed photoshoots, increased Instagram following organically, and secured brand collaborations.
Self employed
Freelance Social Media Advisor (2017 - 2023)
Worked on social style guides, strategies, and collateral for health-related brands. Managed social media for various clients, provided copywriting services, and published written work in magazines. Handled business accounting and finance independently.