Sophie Barrington

Sophie Barrington

Sophie is one of Australia's leading specialist copywriters & strategic marketing consultants in equestrian, horse racing, & animal health


Cemoh Type

Copywriter

Location

Queensland, Australia


Summary

Sophie Barrington is a qualified journalist and highly skilled marketing all-rounder, Sophie has 10 years of experience in marketing communications, publishing, and public relations. She is the Founding Director of Archer Creative, a full-service marketing agency established in 2014 that specialises in the equine, pet, and veterinary industries. Over the past 8 years, she has excelled in strategic account management roles leading successful client briefs for more than 100 companies spanning Australia, the US, the UK, Europe, & Saudi Arabia. Prior to launching her own business, Sophie was Assistant Editor at Horses & People Magazine, a role she held for close to 6 years. She is also the former Editorial Consultant for Inside Strata magazine.

Experience

Archer Creative

Founding Director (2021 - current)

Content creation
Client onboarding
Business development
Lead campaign consultant
Client account management
Strategic marketing and communications

Qualifications

Certificate IV in Small Business Management (2010)

Digital Marketing Institute


Bachelor of Journalism (With Distinction) (2010)

Queensland University of Technology


Postgraduate Diploma in Digital Marketing (Expert) (2010)

Digital Marketing Institute

Key Skills

Email Marketing, Event Management, Project Management, Social Media Management, Social Media Strategy

Key Industries

Health & Wellness, Professional Services