Sophie P

Front of Mind Marketing Services helps a range of scaling businesses bring their brand vision to life through exciting marketing programs.

We work together to ensure your brand is Front of Mind for your current (and future) customers, so you can climb to new heights.

Our services range from brand positioning, marketing strategy consultation through to your marketing strategy implementation and review, depending on your current business needs.

I transformed the product and partner marketing function at Deputy and built a team responsible for laying the foundations for new customer acquisition and product feature adoption across Australia, North America and EMEA, each with a specific vertical focus. Each market was at a different stage of growth and required a unique product marketing strategy to build brand awareness, win new customers and engage existing customers.

I built a brand-new marketing function & a fabulous team in Australia to help open up TAM, acquire leads and convert customers through the sales funnel to deliver MRR goals for Australia across SMB and mid-market segments. My customer-centric strategy allowed the team to pivot quickly as the market opened and closed during COVID, and led us to continued growth in Australia with 89% YoY increase in new users to the Deputy platform.

I lead the Financial Web product marketing team and together we deliver GTM strategies for our key markets - New Zealand, Australia, USA, Singapore and the UK.

My team works closely with our product managers and sales teams to deliver frictionless experiences for our small business customers performing financial processes everyday, such as reconciling money going in and out of their accounts, making and taking payments and applying for business loans or finance.

We are well-versed in Human Centred Design practices and develop CVPs and GTM strategies based on customer insights and problem statements.

Connecting Xero's beautiful accounting software for small business with our strategic partners in Financial Services and emerging channels.

My role was to build business relationships and provide strategic marketing advice to American Express' key UK Partners. I drove profitable outcomes for both American Express and our UK issuers by leveraging network assets, digital innovations and applying global marketing best practice for prospect and existing customer activity.