Highly Rated
Sophie P

Sophie P

Marketing Strategist

A seasoned Marketing leader who loves working in the B2C and B2B space.

New marketing consultant Joined November 2022
Cemoh Profile


Sophie loves working in businesses where the pace is fast and her impact is noticed. She enjoys developing a strategy that her team can deliver on, but is a hands-on leader who still loves to be on the tools to ensure her team produces world-class integrated marketing campaigns.

She has worked in both global and regional roles and can demonstrate success in matrixed and complicated organisations, her experience in both large, established institutions and scaling, high growth companies means ambiguity is a comfortable space.


Front of Mind Marketing Services

Chief Marketing Officer (2023 - current)

Front of Mind Marketing Services helps a range of scaling businesses bring their brand vision to life through exciting marketing programs.

We work together to ensure your brand is Front of Mind for your current (and future) customers, so you can climb to new heights.

Our services range from brand positioning, marketing strategy consultation through to your marketing strategy implementation and review, depending on your current business needs.

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Director Product Marketing (2021 - current)

I transformed the product and partner marketing function at Deputy and built a team responsible for laying the foundations for new customer acquisition and product feature adoption across Australia, North America and EMEA, each with a specific vertical focus. Each market was at a different stage of growth and required a unique product marketing strategy to build brand awareness, win new customers and engage existing customers.

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Marketing Director (2021 - 2022)

I built a brand-new marketing function & a fabulous team in Australia to help open up TAM, acquire leads and convert customers through the sales funnel to deliver MRR goals for Australia across SMB and mid-market segments. My customer-centric strategy allowed the team to pivot quickly as the market opened and closed during COVID, and led us to continued growth in Australia with 89% YoY increase in new users to the Deputy platform.

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Head of Product Marketing (2019 - 2019)

I lead the Financial Web product marketing team and together we deliver GTM strategies for our key markets - New Zealand, Australia, USA, Singapore and the UK.

My team works closely with our product managers and sales teams to deliver frictionless experiences for our small business customers performing financial processes everyday, such as reconciling money going in and out of their accounts, making and taking payments and applying for business loans or finance.

We are well-versed in Human Centred Design practices and develop CVPs and GTM strategies based on customer insights and problem statements.

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Strategic Partnership Marketing Manager (2016 - 2019)

Connecting Xero's beautiful accounting software for small business with our strategic partners in Financial Services and emerging channels.

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American Express

Senior Marketing Manager (2013 - 2015)

My role was to build business relationships and provide strategic marketing advice to American Express' key UK Partners. I drove profitable outcomes for both American Express and our UK issuers by leveraging network assets, digital innovations and applying global marketing best practice for prospect and existing customer activity.

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Key Skills
Campaign Strategy Campaign Management Brand Strategy Marketing Strategy
Business (2003)


Key Industries
Hospitality Insurance & Financial Services Retail Trade Technology