Stephen F

High-level SEO expert engaged in helping key clients perform better in Google, utilising deep SEO strategy working through technical SEO and copywriting as primary methods of SEO that is compliant with Google's Search Console Guidelines.

Alongside my SEO expertise, I have been developing PPC campaigns for clients, ensuring that any shortfall in traffic is met in the short term as upper rankings are achieved for core terms through SEO. While also enabling extension of reach to test new markets as desired by clients.

A large part of my role also consists of training more junior staff and those that lack expertise in SEO.

Concurrent with all marketing duties is the responsibility for finding emerging search trends and locating changes in the Google algorithm so that high-quality results continue for clients.

Responsible for marketing, digital strategy, and international sales, along with client retention and experience fulfillment. The coronavirus situation created various complications, all of which have been carefully navigated with success.

Personally developed all copy for the English version of the website, and directed Japanese writers for the Japanese content. Built the website using SEO knowledge gained since 2009, to create a site that ranks number one internationally and converts well for various key terms, all with minimal linking. Focus on copy and on-page SEO in line with Google Search Console guidelines is how success was achieved.

My Adobe Creative Cloud skills have also been vital to success here.

Principle skill being copywriting, in particular SEO copywriting.

Also aiding various English and Japanese clients, worldwide, to gain a competitive edge for their websites. Working to ethical search marketing strategies, increasing queries, impressions, and clicks through sustainable techniques which are within the Google Search Console guidelines.

Among the major projects undertaken was aiding a Japanese business to expand into the English speaking market via the creation of an English only website to sell their healing products. Significant time spent liaising with various Japanese investors, executives, and other project personnel.

Alongside SEO (both on-site and off-site) and copywriting, I worked with clients across full range of digital media campaigns across multiple social media properties and sites.

Also within this role, I actively mentored two of the world's top digital marketers, whilst also giving coaching support and help to other digital marketers.

Google Analytics and Search Console are the backbones of the work I do. The use of Adobe Creative Cloud products is core to much of the work done.

Working with NLP in a coaching, training, and therapy environment, with a selection of clients from numerous backgrounds largely management, entrepreneurial, and music industry, with assistance being rendered to rapidly overcome the various problems encountered by the clients.

Tasked with obtaining new business, managing and retaining existing business within an increasingly competitive market, plus frontline customer service in the field. The position was field-based with the area covered being Surrey, West Sussex and Hampshire.

Pre-qualified leads were the main source of new business, coming from a variety of sources including yellow pages; achieving a personal conversion ratio of around 70%. Each customer offer was tailored to best suit their needs.

Targeted New Business for the year being 240 tonnes (a figure was second highest in the existing sales force), of which more half had been gained within five months. A high degree of technical know

how regarding properties and safety limitations of LPG as a Gas was required in line with LPG Association guidelines which had to be strictly adhered.

Within the role, I was responsible for over 3500 customers, ranging from small domestic, large premier domestic, and also various businesses. In terms of the management of existing customers I had compiled a list of all customers within the area and placed priority on how often client contact was required.

As far as retention was concerned inherited an area that had been badly serviced for the previous five years, as such service issues and ill-feeling were rife, however, I resolved issues with the customer's clients concerned through negotiation to a level where the area was starting to run smoothly again. The role also required local advertising and networking to build contacts and competitive advantage.

Tasked with procurement of a wide range of products and services at optimum cost on a right first time basis and delivering targeted savings to the company. Personal performance for the financial year 2002-2003 gave overall cost reduction for all projects managed at 35.83%, plus incorporation of partnering arrangements with new agreements to allow continuous improvement.