Susanne P

Susanne P

Marketing Manager

Experienced Marketing Management Professional with Expertise in Strategic Planning, SEO Campaigns, and Team Leadership

Cemoh Profile

Summary

Accomplished marketing professional with expertise in strategic planning, SEO campaign management, consumer behavior analysis, team leadership, budget management, and event planning. Extensive experience in coordinating cross-functional teams and executing comprehensive marketing strategies across EMEA, AMER, and APAC regions. Skilled in analysing market trends, managing budgets for maximum ROI, and implementing digital marketing techniques. Proven track record in enhancing brand visibility, driving targeted traffic, and optimising ROI strategies.

Experience

Freelance

Marketing & Content Strategy Consultant (2017 - current)

Led and implemented digital marketing strategies, including SEO, SEM, and SMM. Managed multiple client projects, provided regular performance reports, and optimised marketing operations for clients. Crafted compelling content to enhance marketing effectiveness and engagement for various sectors.

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Transaction Solutions (TAS)

Head of Marketing (2017 - 2020)

Headed the organisation's brand management and marketing activities. Achieved significant download rates for marketing materials, strengthened marketing capabilities, developed brand identity for a new subsidiary, and expanded the sales force contact database. Enhanced sales effectiveness through lead follow-up and integration into the sales pipeline.

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Infor

Global Marketing Director Manufacturing Value Apps - ERP, SCM, WMS (2015 - 2017)

Directed global marketing team, executed diverse marketing tactics, designed multi-channel campaigns, and collaborated to boost revenue. Successfully executed SEM campaigns, enhanced social media strategies, and exceeded lead-to-pipeline sales targets every quarter across regions. Transformed social media engagement and lead generation for the company.

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Infor

Global Campaign Director Fashion and Office of the CFO (2011 - 2015)

Led global marketing efforts, developed global campaigns, and executed demand generation campaigns across regions. Exceeded annual pipeline targets, elevated Fashion segment significantly, and contributed to revenue growth. Successfully led Office of CFO project and demonstrated expertise in managing high-stake projects.

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Infor

Pacific Marketing Director (Australia, NZ, Fiji, PNG) (2007 - 2011)

Managed local marketing campaigns, PR activities, and lead tracking. Led direct marketing campaigns, drove demand, and evaluated delivery model and relationships with providers. Pioneered development of a lead tracking system and surpassed lead generation targets with exceptional pipeline growth. Recognised as a leader aligned with sales and marketing strategies to exceed expectations.

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