Suzan creates awareness, interest, engagement, and cut-through in your communications and marketing. She is personable, adaptable and collaborative.
Journalist at daily newpapers, writer and editor at monthly magazines, interviewer and video producer at morning TV, comms & marketing for government and Royal Commission and marketing and comms for major event companies.
Marketing and Communications Manager (2021 - 2021)
Part of four-person team (events, partnerships, exhibitions and marketing) for the peak business organisation representing manufacturers and suppliers of products to oral health professionals.
Created compelling content, informative media releases, social media and targeted CTAs across 10 markets including members news, monthly, bi-monthly, quarterly and annual events, webinars, expos, conferences, branch briefings, technical forums, online learning, etc.
Worked with ADA NSW Marketing and Comms on the 10,000 pax event – ADX Sydney and SIDCON22 – to create, coordinate and align content for the 4-day event in March 2022.
Developed branded content, implemented state and national comms strategies based on ADIA member data, tracked and reported reach; provided analysis.
Daily social and website publishing. Used event social media insights / event management software to track content pick-up and conversions of social and web campaigns.
Wrote CEO Updates.
Content and marketing for almost 800 EDMs per year (3-5 per business day).
Created event related client marketing assets where applicable (social tiles, EDMs, etc).
CEREBRAL PALSY AUSTRALIA (THE CP PROJECT)
Digital Content Specialist (contract) (2021 - 2021)
The CP Project is a consortium led by Cerebral Palsy Australia, Ability First Australia, the Cerebral Palsy Alliance and Cerebral Palsy Support Network. It aims to establish a consolidated national platform of information regarding cerebral palsy for people with cerebral palsy, their families, support providers, key NDIS roles, the community and mainstream services.
Led the development, coordination and delivery of content, resources and information for The CP Info Project’s digital platform.
Selected content for publication on the platform, adhering to information governance and editorial guidelines.
Interpreted and assessed technical (disability, health and research) information using established frameworks and tools.
Summarised or re-wrote technical and specialist materials with a broad audience in mind, specifically using Plain and Easy English tools.
Worked with third-party providers to deliver content in a staged, timeline manner.
Liaised with third party content owners and producers to facilitate necessary permissions and agreements to enable cross-platform content sharing and referrals.
Provided advice to stakeholders on content writing, delivery and best practice to ensure optimal customer experience on the platform.
Developed and implemented an online communications style guide.
DISABILITY ROYAL COMMISSION
Assistant Director – Submissions / Narratives Lead (2020 - 2021)
Created compelling individual narratives from 1000 + submissions, driving public interaction and enhancing awareness and understanding of the role of the Royal Commission.
Ensured that inclusion and intersectionality were at the heart of the communications strategy.
Managed a team of writers; responsible for ensuring their contribution aligned with the values and objectives of the Royal Commission.
Designed and developed a systems approach to editing procedures for de-identification of public submissions and private sessions in narratives (published in reports to the Governor-General, on the DRC website and read out in the Senate). Examples of my narratives can be found in the DRC’s Third Progress Report, published February 10, 2021.
DISABILITY ROYAL COMMISSION
Assistant Director – Media & Communications (2019 - 2020)
Led the team in content development and accessibility for the DRC website and all social media platforms.
Developed an inclusive and engaging strategy, including objectives and tactics that focused on an approach to gathering information from the community in response to issues papers, public hearings and other core activities, and capturing and representing community sentiment and emerging issues.
Consulted with DRC branches to ensure successful management of expectations in the publication process.
Developed DRC’s website publishing guidelines.
Consulted with stakeholders and Commissioners to develop standard operating procedures for social media, including approvals and issues management.
Consulted daily with my director regarding emerging issues, trends and community sentiment, developed weekly, monthly and hourly social media reports reflecting public sentiment and issues management.
Led content creation and assisted in carry over for the DRC website, optimising for SEO/SEM.
Worked with third party AV and ticketing companies on the live streaming of public events and the linking and uploading social media collateral to promote new DRC publications.
Led website statistical reporting using Google Analytics and other available mechanisms.
ASBESTOS ERADICATION AND SAFETY AGENCY (ASEA)
Communications Advisor (2019 - 2019)
Employed to review, analyse and improve the Agency’s external communications. My report informed the development and strategy of the government agency’s next five years (2020 – 2024) of communications.
Created a multi-platform communications architecture to establish tone and voice, and style guides to accurately reflect Agency scope and strategy.
Reviewed and refreshed website content – metatags, SEO; analysed audience reach and engagement for whole-of-site using Google Analytics to frame content to meet departmental standards; enhanced search, created and implemented new engagement strategies.
Within one week of implementing a test run of my strategic content campaign, a key Agency article was viewed by more people than 80% of the site’s existing content published over the previous four years.
Social media: implementation of strategies achieved (within two weeks):
Post Reach increase of 511%
Post Engagements increase of 206%
Page Likes increase of 1300%
Page Previews increase of 200% [Facebook Insights data].
Bachelor of Arts: Journalism (2000)
University of Southern Queensland
Campaign Management, Copywriting, Digital Marketing, Email Marketing, Social Media Strategy
Arts & Entertainment, Government & Public Administration, Not-For-Proft