Tahlia B

Strategic communications - develop and implement a clear strategic plan for the Office of the Director-General including project management of communications campaigns to drive stakeholder engagement in key Department of Health initiatives, including campaigns on staff mandatory vaccination and cultural capability.

Content creation - create and edit persuasive and engaging content based on research of complex topics (such as COVID-19 vaccination in pregnancy) for multiple audiences and channels, including internal channels, content for senior leaders' communications, newsletter articles, video scripts, and website copy.

Reporting - data analysis of content and campaigns to assess and constantly improve.

Stakeholder engagement - management of stakeholders from all areas of the department, including managing multiple clients and senior leaders to ensure clarity and consistency in corporate messaging.

Communication strategy - develop, implement and manage communications strategies that support MHPN’s objectives, specifically; develop and implement strategies for both the webinar and podcast audiences to ensure strong engagement levels both locally and internationally.

Content creation and publishing - prepare, produce and distribute content for MHPN’s website, social media, podcast platforms and EDM campaigns—including writing and project managing MHPN’s monthly newsletter.

Stakeholder engagement - undertake stakeholder engagement relating to the webinar program, including consultations with partners (Primary Health Networks and Emerging Minds); liaise with internal and external stakeholders on content for the monthly newsletter; management of MHPN’s external stakeholder database.

Branding - oversee the ongoing development and implementation of consistent branding and style guide for the MHPN activities, including copywriting, design, development of internal and external communications strategies to support the launch of MHPN’s new Portal.

Podcast production - coordinating the development of MHPN’s podcast series including; project management, brand development (brand voice, copywriting), content creation and writing marketing materials and show notes.

Relationship building - lead the Nike retail account; including client relationship building and development of new ideas; managing relationships within the retail and communications teams to ensure that campaigns aligned with the overall business strategy.

Stakeholder engagement - liaise with external stakeholders including production teams and suppliers to ensure timelines and budgets were adhered to and projects were successfully delivered.

Project management - create and maintain project management documents including WIP documents, budgets, and project timelines. Onsite event management including management of suppliers, actively problem solving and mitigating risk in consultation with the client.

Brief development - write briefs for creative and design teams, based on client communications and feedback.

Creative problem solving - write and present campaign and pitch documents, identify the client’s “problem” and find a creative solution.

Project and event management - manage projects through the studio and creative teams and often outside suppliers (videographers, 3D designers, production houses). Onsite management of events; including responding to client feedback and troubleshooting in real-time and managing suppliers and a team of brand ambassadors.

Strategic project production - sourcing international entertainment acts, writing and presenting pitch documents.

Project and event management - project planning and management including scheduling of the three-day event and live event management and budget management.