Tammy W

Responsibilities:

•Graphic Design and Art Development;

•Develop branding, concepts, graphics, and layouts for product illustrations and brand visual identity;

•Manage the implementation of new brand guidelines across all channels and assets;

•Own design and content creation of marketing and sales assets such as social media ads, and landing pages;

•Design and develop complementary material to activate campaigns on digital and traditional platforms;

•Transform complex concepts into tailored visuals;

•Develop, produce, and manage product labeling;

•Develop packaging concepts and art launches in the main product launches;

•Creation of homepages, landing pages, and support material;

Skills Gained:

-Good understanding of Web Design on WordPress and Elementor

-Managing Social Media calendar and content creation

-Photography & Video

Responsibilities:

•Follow brand guidelines to develop new campaigns and artwork;

•Lead the development of all new brand materials and templates. Defining, managing, and expanding brand guidelines as they develop;

•Design and development of complementary material to activate campaigns on digital and traditional platforms;

•Turn complex concepts into bespoke visuals for franchise reports, sales presentations, and pitch presentations;

•Develop a professional suite of sales enablement material, including corporate slide decks, capability statements, and corporate statements;

•Support and inform marketing campaigns, sponsorships, and enterprise communications;

•Work on the development and execution of marketing activities across different brands/divisions to meet project objectives;

•Develop, edit and produce arts for promotional and communication material to impact marketing initiatives;

•Work closely with marketing agencies and other vendor partners to ensure marketing campaigns are executed and tracked in line with campaign/brand objectives;

•Design assets for store windows and adapt concepts and collaborate with Visual Merchandise to evolve creative options, window decals, and other window print requirements.

•Develop all Visual Merchandise assets for in-store including product talkers & signage and ensure assets are in line with creative concepts and other marketing channels.

•Design & deliver retail training materials. Source content from stakeholders, and design training guides.

Skills Gained:

-Managing and implementing full marketing campaigns for over 300 stores in a timely manner along the Sales, Merchandising, and Product Design departments

-External Communications Skills

-Pitch design ideas to internal clients

-Meet tight deadlines for many different projects

Responsibilities:

•Create Labels and Packaging;

•Design for print and prepare files for pre-press;

•Support the Visual Merchandising team with POS design material;

•Support HR design of Internal Marketing materials and campaigns;

•Create branding decks which include mood boards, campaigns logo development, typography and colour schemes, signage assets, and mockups;

•Graphic design and layout support for marketing collateral;

•Create invites, social media posts, website updates, or any other event-related posts/updates as required;

•Assist in creating educational material, sales presentations, proposals, correspondence, and reports as required to the Marketing Department;

•Prepare papers and presentations for executive meetings and workshops;

•Coordination and logistics associated with the production and distribution of marketing collateral;

•Collaborate with the internal HR team to create impactful and on-brand marketing assets to support campaign activity;

•Ensure timely delivery of EDMs and creation of associated digital assets;

•Ensure all projects are held to a high standard and delivered on time;

•Assisting in the implementation, administration, and reporting of commercial marketing activity including market excitement campaigns;

•Research the latest trends, upcoming holidays, and events.

Skills Gained:

-Managing graphic and marketing needs for over 300 stores in a timely manner

-Coordination of end-to-end marketing campaigns cycle (conceptualisation, development, creation, and distribution)

-Internal Communications Skills

-Good Eye for Detail

-Familiarity with various print materials. Knowledge of packaging standards and regulations

Responsibilities:

•Assist develop and designing retail catalogues, producing artwork-ready files that meet deadlines and specification requirements;

•Work alongside the Marketing agency to produce and execute creative concepts;

•Co-ordinating photoshoots;

•Design for various mediums including digital presentations, digital assets, print material, etc;

•Take briefs from various internal stakeholders and rollout designs across multiple brands with different guidelines;

•Attend trade shows, and local consumer and professional events to increase market knowledge;

•Research, conceptualise and develop brand-aligned designs for projects or event campaigns;

•Design and manage project information sheets and other collateral;

•Prepare consistent on-brand marketing materials and graphic assets as required, both print and digital, from concept to finished artwork;

•Graphic design for marketing and business development activities such as conferences and events (i.e., invitations, signage, etc).

Skills Gained:

-Managing print and digital asset inventory

-Coordination of event planning, conferences, press, and exhibitions

-Good understanding of end-to-end print material cycle (design, production, and distribution)

Responsibilities:

• Technical drawings and tech packages;

• Creation of storyboards/style sheets;

• Assisting stylist to put together mood boards/colour palette/fabric & trim sourcing/garment sourcing;

• Produce illustrations and technical drawings for pattern maker guidance and production use;

• Assistance in seasonal photo shoots;

• Auditing and organisation of signage and merchandise;

• Supporting the creation of marketing deliverables including content, events, and digital outputs;

• Contributing to marketing initiatives and brand building;

• Performing market analysis and research on the latest trends;

• Preparation of detailed promotional presentations;

• Planning and carrying out marketing events;

• Co-ordinating photoshoots and fashion shows;

• Contributing to the creation of mock-ups and email campaigns.

Skills Gained:

-Good understanding of Visual Merchandise and Design assets for store windows

-Email marketing creation and CRM email marketing management

-Confidence in forecasting trends and consumers predicting

-Creation of style sheets and moodboards using Photoshop and Illustrator

-Time management and organisation