Summary
Highly experienced Google Ads specialist with a proven track record of scaling eCommerce businesses through ROAS-focused marketing. Skilled in developing and managing successful paid media campaigns across various platforms, consistently delivering exceptional results. Passionate about staying up-to-date with the latest industry trends and collaborating with teams to drive growth and profitability.
Experience
3rd Shift
Freelancer (2023 - current)
Managed paid media campaigns for a diverse client base, delivering targeted results in various industries including E-commerce clients. Utilised campaign management tools and performance analytics to ensure optimal ad performance and client satisfaction. Balanced multiple ad campaigns and deadlines efficiently, consistently meeting and exceeding client expectations.
Atomic 212º
Performance Manager (2022 - 2023)
For MINI Australia, launched and optimised ad campaigns across multiple digital platforms, driving a 20% increase in lead generation. Conducted in-depth performance analysis and reporting, leading to a 15% reduction in cost-per-acquisition (CPA). Partnered with creative teams to craft compelling ad strategies that captured audience attention and drove engagement. Adapted strategies to dynamic changes in the digital landscape, maintaining high performance across all campaigns.
Alpha Digital
Senior Executive (Paid Media) (2021 - 2022)
Developed and managed multiple paid media campaigns across various social media platforms, resulting in a 30% increase in ROI. Monitored key performance metrics, delivering actionable insights that improved campaign effectiveness by 25%. Kept up-to-date with the latest social media advertising trends, which informed and enhanced ad strategies. Collaborated closely with the Social Media Officer to ensure brand messaging and overall strategy alignment.
Clix4U
Marketing Coordinator (2019 - 2020)
Planned and executed comprehensive digital marketing campaigns, including social media and PPC advertising. Managed website maintenance, content updates, and SEO improvements. Built and maintained productive client relationships to ensure successful campaign outcomes.