Tania T

Creating compelling content for digital/social media marketing campaigns.

Analysing and reporting on social media performance metrics.

Brand ambassador ensuring that all marketing collateral is consistent and aligned to brand guidelines.

Event management and execution. Responsible for logistics and creating digital content to support campaign.

Competitor and customer analysis to support sales and marketing.

Working for Emerging Markets Institute (EMI) on marketing case studies and teaching notes.

All background research and analysis for the case studies on consumer goods trends in China.

Responsible for research, analysis and writing of the case studies with guidance from EMI director.

Project management with client (sponsor) and INSEAD faculty to develop the cases studies.

Cases focus on innovation, sustainability and developing value propositions in FMCG sector

All marketing-related activities for We Care's fund-raising events- event management.

Developed the marketing campaign for We Care's annual event.

Working with internal stakeholders in developing the database, communications, and event execution.

Development of We Care branding and consistent communication across all channels

Enterprise Content Management (ECM) software.

Developed the marketing plan for ECM in Australia/New Zealand and aligning to business priorities.

Close collaboration with business unit executive and sales team to drive marketing activities.

Campaign planning and working with agencies on execution of campaign.

Sales enablement by organising workshops for sellers in Australia and New Zealand.

Responsible for bi-weekly leads management and demand generation activities for ECM.

Market insights and development.

Responsible for providing customer-based market insights for internal clients.

A project for the Public Sector was nominated as a "Best in Class" Market Insights project.

Support the marketing managers with market insights for market planning purposes.

Managing demands of multiple stakeholders- marketing, sales, strategy and business unit leads.

Incorporating trends in shipping and industry insights into all deliverables.

Project manager developing the content of a quarterly and weekly report for 500+ dry cargo clients.

Frequent client presentations both internal and external on market developments and trends.

Contributed to a quarterly report on steel market for leadership team at Maersk headquarters.

Managing multiple stakeholders globally, including the shipping brokers and Maersk leadership.

Provided market analysis and planning support to the worldwide marketing team for Software.

Analysis of the integrated communication strategies and advertising spending patterns of key competitors. Strategic recommendations were made to business units based on the results of the study.

Analysis of the channel market opportunity and implications for software.

Project managed the market analysis for a study on channels. Defined the requirements, coordinated project with internal client and presented the results upon completion.

Responsible for developing marketing collateral of European customers: case studies, presentations.

Recruited existing customers into the sales reference program in EMEA. Exceeded targets by 50%.

Worked closely with the European sales team, to drive reference activity in Europe.

Developed sales collateral and ROI data (relevant to each country) for the sales force.

Responsible for managing the market research budget in Europe and determining research requirements.

Internal consultant to the E-business solutions group in Europe.

Market intelligence lead on e-commerce cross-brand campaign.

Incorporate customer insights into quarterly e-business newsletter (internal).

Included EMEA content into worldwide e-business market planning.

Responsible for initiating and managing e-business primary research projects in EMEA.

Project managed a global research project on e-business solutions decision-making process.

Strategic level (since 1999) role in identifying emerging opportunities for senior management.

Center for the Management of Environmental Resources (CMER).

Coordinating and managing the content, agenda and speakers for a conference on Eco-efficiency.

Prepared case studies on organisations leading in eco-efficient manufacturing - case studies were published and used as teaching tools.

Co-authored an article in the European Journal of Management on eco-efficient manufacturing.